Amber Borse

About

I am Amber Borse - Co-Founder of RYX Media. If you are a brand that wants to collaborate or is looking to work with us - reach out to me at amber@ryxmedia.com Before I share more details, here’s my story: I have been in influencer marketing for nearly 4 years now. With multiple UNICORN and LECAGY brands like Duolingo, Cambly, KukuFM, Odoo, Wondershare, Pintola, Hindustan Pencils, MamaEarth and many more under my umbrella. I started as an intern at an influencer marketing agency while just 17 years old, where I was responsible for creating influencer strategies and managing their end-to-end execution. This included curating collaboration briefs based on the influencer segment, selecting influencers, copywriting for scripts, managing deadlines, and tracking and evaluating performance. Fast forward to 2023, I launched my own agency. Alongside traditional influencer marketing, I delved deeper into the creator economy and explored how distribution can be leveraged to grow businesses. While I had extensive experience in B2C influencer marketing, I soon realized that B2B was another segment where brands could harness the power of influencer-driven distribution. However, despite widespread adoption, 60% of B2B brands fail to achieve impactful results due to poor campaign strategies. Some of the key challenges they overlook include: 🔺Struggles in Finding Genuine Influencers (Most of Them Have 60% Bot Followers) 🔺Using the Same Collaboration Brief for All Influencers 🔺Poor Performance Tracking (Due to Lack of Indicator Knowledge) 🔺The Misconception That LinkedIn Is the Only Place for B2B Influencer Marketing These are just some of the issues brands face. Every campaign requires a data-driven strategy to deliver guaranteed results. This is where my expertise comes in—crafting analytical, data-backed strategies monitored across 10+ performance indicators and my team handles end-to-end execution, ensuring brands achieve their desired outcomes through influencer marketing. Hence if you are a B2B brand who needs help in cracking influencer marketing for you company, You can contact me here: amber@ryxmedia.com

Skills

No playbooks indexed for this profile yet.