Featured playbook
Creative Clay workflows (Claymation)
Prompt patterns, HTTP APIs, and the plays GTMes actually steal.
Claysubstack.comEverything GTMin one place.
The go-to index of people, playbooks, and tools for go-to-market builders.
The index
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Inbound Automate inbound lead outreach
Form fill to first touch — enrich, score, and sequence without a human in the loop.
Yash TekriwalOutbound Automate outbound sales end to end
ICP to sequencer in one pipeline.
Everett BerryInfrastructure The four layers of GTM infrastructure
Data, orchestration, execution, agents.
Everett BerryFunction How Clay built the GTM Engineering function
How Clay named the role and ran it.
Yash TekriwalScale Enrich a 60-million-contact CRM
Functions and credit ROI at 60M records.
Faris Sumadi
The role
What is a GTM Engineer?
A hybrid technical role that builds and automates the infrastructure powering a company’s revenue engine. Instead of manually running sales and marketing campaigns, GTMes use data enrichment, workflow automation (Clay, Zapier, Make), APIs, and AI to scale lead gen, data routing, and outreach.
- EnrichmentClean records, waterfalls, ICP scoring on every new row.
- AutomationClay, Zapier, Make, n8n — workflows instead of headcount.
- APIs & AIRouting, research agents, and outreach that runs itself.
DataBahn
TelemetryTV
Trellis