Andreu Iglesias

About

I've spent 10+ years helping B2B companies build their sales function from scratch.Not as an advisor who hands over a deck. As the person who builds the process from the strategy, writes the playbooks, sets up the CRM, runs the hiring process and coaches the team.After 60+ companies — from pre-seed startups to enterprises like Sanitas and Cabify — I know what a broken sales function looks like: reps doing everything themselves, no written playbook, no outbound cadence, no clean data to work from. And I know how to fix it systematically.My focus is the mechanics of modern sales: → AI and automation (Clay, LLM workflows, enrichment pipelines) — prospect smarter, not louder → CRM architecture (Salesforce, HubSpot) — built to reflect how the team actually sells → Outbound sequences that convert across email, LinkedIn and phone → Sales teams — 200+ people hired, onboarded and coached, in teams of 2 to 60I think of this as GTM engineering: applying systems thinking to the revenue function. The goal is always the same — a revenue engine that is scalable, predictable and measurable.Engineering background (double Master's). Cross-industry. Comfortable working directly with founders and C-level, in Spanish, English, French or German.Selected results: +123% SQLs in one quarter · CAC cut to 30% of original · 5x average deal size via enterprise repositioning · 4x sales in 6 months in a new market.Currently building AI-powered GTM systems — LLM agent pipelines for prospecting, enrichment and campaign generation.

Company history

1. 
   LanzaderaMentor Sales B2B2022-03 – 2025-07 · 3y 4mo
2. 
   AklamioAccount Manager & Business Development2015-06 – 2017-03 · 1y 9mo
3. 
   SanitasB2B Sales Manager, Trainer and Operations 2024-04 – 2026-02 · 1y 10mo
4. 
   Mastering VentasTeacher - B2B Sales & Prospecting2023 – 2025 · 2y
5. 
   HarmonixGTM Architect & Implementation2021 – 2025 · 4y
6. 
   Soft & CloudSales Training and Recruiting2025-01 – 2026-07 · 1y 6mo
7. 
   Volvo TrucksPurchasing Analyst2013-07 – 2013-12 · 5 mo
8. 
   AklamioHead of Sales Operations2017-04 – 2020-01 · 2y 9mo
9. 
   EYFinancial Auditor2014-09 – 2015-02 · 5 mo
10. 
    Mücke Roth & CompanySales Advisor & Consultant2021 – 2022 · 1y
11. 
    The Sales InstituteGTM & Revenue Lead | Interim Head of Sales2020-02 – present · 6y 6mo

Skills

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