Armando Ortiz

Vice President Global Sales Operations | Payments | Fintechs | Financial Services | CPG | Go-to-Market (GTM) Strategy & Revenue Operations | Operating Model Design & Commercial Transformation | Global | LATAM

CCasa Oliveira CAex-Stansfeld Scott Inc.ex-Visa

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I’m a revenue growth and go-to-market executive with 25+ years of experience building commercial operating models, revenue systems, and execution discipline across payments, financial services, consumer healthcare, and consumer

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Most recently at Visa, I led global GTM enablement and commercial execution for a 2,000+ seller organization across regions and business units. Earlier, in Latin America and the Caribbean, I built and scaled the Sales Engine and Sales Excellence model for small financial institutions and credit unions, driving 15% CAGR in Net Revenue over five years, representing $150M+ in cumulative net revenue. During that period, we also improved Net Revenue Yield from 89 to 112 bps, raised NPS from 64 to 90, and delivered a sustained 60% win What I do best is turn strategy into commercial reality. I bring structure to complex growth environments, align Sales, Product, Marketing, Finance, Client Services, and Operations around clear priorities, and build the operating rhythm needed to execute with speed and My work has included revenue operations, GTM strategy, commercialization, pipeline governance, forecasting discipline, sales effectiveness, partner growth, market expansion, P&L ownership, customer experience, process automation, and AI-enabled knowledge management. I’ve led both build-from-scratch and scale-up environments, with a focus on making revenue growth more predictable and execution more At Visa, that included reducing product enrollment from three months to one day, generating $60M+ in incremental revenue, supporting 20%+ growth through capability building, improving product knowledge by 85%, increasing seller confidence by 40 points, and launching Visa’s first global sales accreditation program, which increased confidence to sell by I’m a builder by nature and a people-first leader. I’m known for setting high standards, developing strong teams, challenging the status quo, and making complex work easier to execute. Around my teams, one phrase came up often: let’s make things happen. It captures how I lead and how I work.