Bindu Rani, MBA

Industrial Transformation | Enterprise Systems | Commercial Strategy & GTM | Connected Products & Industrial IoT | Shell · Caterpillar · Penn State MBA

Cleveland Brothers Equipment Coex-Forbes Marshallex-Weatherford

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Industrial Enterprise Systems | Data Enabled Transformation | Commercial Strategy & GTM Execution I lead enterprise transformation initiatives across industrial B2B environments where operational execution, commercial strategy, and enterprise systems intersect.

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My work focuses on improving performance by enabling data-driven and AI-enabled decision making, strengthening operational visibility, and aligning field execution with commercial outcomes. With a background in Instrumentation & Control Engineering and an MBA from Penn State Smeal College of Business, I bring experience across industrial operations, OEM ecosystems, EPC environments, and energy-related businesses. My work spans the intersection of engineering-driven operations and commercial execution in asset-intensive industries. Core Areas of Work Industrial Enterprise Systems & Transformation: Improving enterprise reporting, ERP-enabled processes, and operational visibility across fragmented industrial environments. Commercial Strategy & GTM Execution: Aligning sales, dealer networks, pricing, and demand signals with operational capacity and market realities. Operational Decision Systems: Translating operational and commercial data into structured decision inputs that improve execution quality and consistency. Cross-Functional Execution & Change: Supporting adoption of new operating models across engineering, commercial, and enterprise teams in complex organizations. Selected Professional Experience & Impact: Cleveland Brothers | Enterprise Data & ERP TransformationLed reporting and data system transformation during ERP modernization. Consolidated 500+ legacy reports into standardized enterprise data products aligned to a new operating model. Established governance and intake processes that improved operational visibility and contributed to approximately $900K in cost savings. Caterpillar (BCP Product Line) | Commercial Growth StrategyLed regional commercial initiatives across a 130+ member dealer network, aligning sales, marketing, and operational execution with demand signals and contributing to $85M+ in growth. Shell Fleet Solutions | 0 to 1 Market Development (India)Contributed to early-stage development of commercial and operational frameworks supporting launch of a new mobility offering in an emerging-market environment. FocusI focus on how industrial organizations improve execution quality and commercial outcomes by strengthening the connection between operational systems, enterprise data, and real-world decision-making