Brian L.

About

I build production AI systems that move pipeline. Not prototypes, systems that run every day and generate measurable revenue outcomes. At Document Crunch, acquired by Trimble in April 2026, I started in business development and grew into GTM Engineering, designing and shipping the agentic infrastructure behind our outbound and inbound motion. The throughline across everything I built: production systems, owned end to end by an operator rather than an engineer, using ChatGPT, Claude, Clay, Salesforce, and Apollo. A few of the systems I shipped: The DC Demand Engine, a multi-agent pipeline where one agent researches target accounts for trigger events, another finds the right contacts, another drafts personalized email sequences, and a QA agent scores them as a skeptical buyer would before anything reaches a rep. Accounts that clear the signal threshold move through with no human in the loop. A Knowledge Layer API, semantic search over 200+ customer and prospect call transcripts, that grounds every piece of outreach in real customer language instead of guesswork. It powers the copy engine, the account planner, and several downstream tools. An ABM scoring model wiring Clay enrichment into Salesforce across litigation, liens, project wins, headcount, and leadership signals, which replaced manual account prioritization for the entire BD team. Plus an ICP research engine that compressed a 40-question stakeholder interview into a few minutes of transcript analysis, and a closed-won trigger analysis across 66 deals that surfaced the buying pattern behind roughly 60% of pipeline. Now at Trimble, I focus on marketing AI strategy and enablement: standing up the operating model that lets AI scale across a global marketing org without fragmentation, architecting agentic systems across the lead lifecycle, and building the enablement that turns adoption into measurable conversion lift and time saved. The combination I bring is rare: construction-vertical fluency, GTM operating instincts, and the ability to take an idea to a deployed agent in days, not quarters. If it touches AI, GTM, and pipeline, I have probably already built a version of it.

Company history

1. 
   MindbodySMB Account Manager2019-04 – 2020-04 · 1y
2. P
   Plan House Printing & GraphicsHead of Sales and Marketing for Color Printing and Promotions2013-05 – 2016-04 · 2y 11mo
3. 
   Laird Marketing SolutionsOwner2017-11 – 2019-04 · 1y 5mo
4. 
   Mississippi State UniversityMontgomery Leadership Program Fellow2012 – 2013 · 1y
5. E
   Endurance Freak ClothingCo Owner and Graphic Designer2014-06 – 2016-09 · 2y 3mo
6. 
   Trimble Inc.Marketing AI Strategy & Enablement Manager2026-05 – present · 3 mo
7. 
   Document CrunchSr. Manager Business Development / GTM Engineer (Acquired by Trimble)2024-10 – 2026-05 · 1y 7mo
8. 
   TouchstoneAccount Executive2016-09 – 2017-11 · 1y 2mo
9. 
   Spread The WordRegional Brand Manager2016-04 – 2016-09 · 5 mo
10. 
    AutodeskManager, Mid-Market Business Development 2021-08 – 2024-10 · 3y 2mo
11. 
    AutodeskTerritory Account Executive 2021-02 – 2021-07 · 5 mo
12. 
    AutodeskInside Sales Account Executive2020-05 – 2021-02 · 9 mo

Skills

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