Cheng Yang
Senior Director, GTM (Go-To-Market)
20+ years experience in IT & consumer electronics industry. Extensive management experience in GTM, product marketing, channel sales, strategy and operations, product management in consumer electronics field in Lenovo, Samsung, Huawei and Xiaomi.
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Track record of business development in market of China, West Europe, North America including multiple product areas—PC, tablet and IOT . Successful experiences covering end-to-end positions in front end market, business unit, back-end product line, and supply chain, as well as different working experiences and view angles in country, region, and global headquarters levels. A strategic thinker and down-to-detail Doer.
GTM Index
- XIAOMI TECHNOLOGYJOB
- Senior Dir-GTM1Y 4M
Senior Director-GTM
Xiaomi Technology
- HUAWEI CONSUMER BUSINESS GROUPJOB
- Dir, Global GTM (GTM)5Y 9M
Director, Global GTM (go-to-market)
Huawei Consumer Business Group
- SAMSUNG ELECTRONICSJOB
- National Sales &PMM Dir, T…2Y 4M
National Sales &Product Marketing Director, Tablet & Notebook PC Business (China)
Samsung Electronics
- LENOVOJOB
- Strategy & Operations Dir1Y
Strategy & Operations Director
Lenovo
- Product Operations Dir, Sm…1Y 7M
Product Operations Director, Smart Phone Business Unit, MIDH Group
Lenovo
- Business Operations Dir, M…1Y
Business Operations Director, Middle East & Africa Region
Lenovo
- Strategy & Operations Dir…1Y 11M
Strategy & Operations Director of Consumer Business Unit, Greater China & Russia Geo
Lenovo
- PMM Dir, Transactional Bus…1Y 2M
Product Marketing Director, Transactional Business, America Geo
Lenovo
- PMM Dir, Consumer Business…1Y
Product Marketing Director, Consumer Business Unit, China Geo
Lenovo
- Sales Dir of Consumer Busi…1Y 10M
Sales Director of Consumer Business, Guangdong Province
Lenovo
- Sales Mgr of Consumer Busi…1Y 11M
Sales Manager of Consumer Business, Hunan Province
Lenovo
- Retail Mgr, South Region11M
Retail Manager, South Region
Lenovo
- Franchise Chain Store Oper…11M
Franchise Chain Store Operation Supervisor, South Region
Lenovo
- PEPSICOJOB
- BD supervisor,Modern Trade3Y
Business Development supervisor,Modern Trade
PepsiCo
- BALLJOB
- Production Eng1Y 8M
Production Engineer
Ball
- Job: Lenovo — Strategy & Operations Director of Consumer Business Unit, Greater China & Russia Geo · 2008-04 – 2010-03
- Job: Lenovo — Sales Director of Consumer Business, Guangdong Province · 2004-04 – 2006-02
- Job: Ball — Production Engineer · 1995-07 – 1997-03
- Job: Lenovo — Product Marketing Director, Consumer Business Unit, China Geo · 2006-02 – 2007-02
- Job: Lenovo — Franchise Chain Store Operation Supervisor, South Region · 2000-04 – 2001-03
- Job: Lenovo — Business Operations Director, Middle East & Africa Region · 2010-03 – 2011-03
- Job: Lenovo — Retail Manager, South Region · 2001-04 – 2002-03
- Job: Lenovo — Strategy & Operations Director · 2012-11 – 2013-11
- Job: Xiaomi Technology — Senior Director-GTM · 2022-03 – 2023-07
- Job: Samsung Electronics — National Sales &Product Marketing Director, Tablet & Notebook PC Business (China) · 2013-12 – 2016-04
- Job: Lenovo — Sales Manager of Consumer Business, Hunan Province · 2002-04 – 2004-03
- Job: Lenovo — Product Operations Director, Smart Phone Business Unit, MIDH Group · 2011-03 – 2012-10
- Job: Huawei Consumer Business Group — Director, Global GTM (go-to-market) · 2016-05 – 2022-02
- Job: PepsiCo — Business Development supervisor,Modern Trade · 1997-03 – 2000-03
- Job: Lenovo — Product Marketing Director, Transactional Business, America Geo · 2007-02 – 2008-04
Skills
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