Henry Schenker
Product GTM Strategy & Commercialization - AKA making sure the music (packaging), food (roadmap), and drinks (delivery) are on point for the party (products) that sales invites everyone to.
ExperianHenry has more than a decade of experience in Digital Advertising, Social Media Marketing, Data Licensing & Analytics, Front-End Engineering, Technical Architecture & Integrations, Profit & Loss Management, and Enterprise-Level Contract Negotiation across US, EMEA, and Asia…
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Pacific regions. As the Global Director of Data Go-to-Market, Henry plays a pivotal role in determining pricing, packaging, and sales/customer strategy, as well managing the internal and external market positioning for all of Media.Monks data products and services. His work is essential in helping Media.Monks enterprise marketer collect data ethically, and utilize that data to improve their customer relationships across all channels. He has extensive experience in early and mid-stage start-ups, and is particularly passionate about innovative technologies, and emerging markets. From 2018 - 2020, he served as the Vice President, APAC of Innovid (now publicly traded, NYSE:CTV), leading the company's expansion into Japan, Singapore, and Australia. The preceding 4 years with Tapad (acquired by Experian, LON:EXPN) allowed Henry to become a seasoned Sales Engineer, grow and lead a global Technical Integrations team, and relocate to Singapore, leading sales and operations in the APAC region. Before beginning his career and learning front-end engineering on-the-job at Wyng (formerly Offerpop), Henry received a dual-major (BA/BS) in Sociology and Economics & Finance from Bard College in New York.
GTM Index
- U OF DIGITALJOB
- Industry Expert3Y 10M
Industry Expert
U of Digital
- INGREDIENTS LISTJOB
- Advisor3Y 11M
Advisor
INGREDIENTS LIST
- EXPERIANJOB
- Group Product Mgr, Identity1Y 9M
Group Product Manager, Identity
Experian
- ATTAINJOB
- Senior Dir, PMM11M
Senior Director, Product Marketing
Attain
- CRISPJOB
- VP, GTM6M
Vice President, Go-to-Market
Crisp
- MEDIA.MONKSJOB
- Global Dir, Data GTM (now…1Y 4M
Global Director, Data Go-to-Market (now part of Media.Monks)
Media.Monks
- MIGHTYHIVEJOB
- Global Dir, Data GTM1Y 5M
Global Director, Data Go-to-Market
MightyHive
- Global Data Consultant1Y
Global Data Consultant
MightyHive
- BOUNTIFUL FARMSJOB
- Mktg Consultant1Y 2M
Marketing Consultant
Bountiful Farms
- INNOVIDJOB
- VP, APAC2Y
Vice President, APAC
Innovid
- TAPADJOB
- VP, APAC9M
Vice President, APAC
Tapad
- Senior Dir, Global Platfor…10M
Senior Director, Global Platform Solutions
Tapad
- Dir of Platform Solutions11M
Director of Platform Solutions
Tapad
- Senior Solutions Eng1Y 3M
Senior Solutions Engineer
Tapad
- Job: Crisp — Vice President, Go-to-Market · 2022-11 – 2023-05
- Job: Bountiful Farms — Marketing Consultant · 2020-03 – 2021-05
- Job: Tapad — Vice President, APAC · 2017-07 – 2018-04
- Job: U of Digital — Industry Expert · 2022-10 – present
- Job: Attain — Senior Director, Product Marketing · 2023-12 – 2024-11
- Job: INGREDIENTS LIST — Advisor · 2022-09 – present
- Job: Tapad — Director of Platform Solutions · 2015-10 – 2016-09
- Job: Tapad — Senior Solutions Engineer · 2014-07 – 2015-10
- Job: Experian — Group Product Manager, Identity · 2024-11 – present
- Job: Media.Monks — Global Director, Data Go-to-Market (now part of Media.Monks) · 2021-07 – 2022-11
- Job: MightyHive — Global Director, Data Go-to-Market · 2021-06 – 2022-11
- Job: Tapad — Senior Director, Global Platform Solutions · 2016-09 – 2017-07
- Job: MightyHive — Global Data Consultant · 2020-06 – 2021-06
- Job: Innovid — Vice President, APAC · 2018-04 – 2020-04
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