Herve Soursou

About

Seasoned Sales & Revenue Operations leader skilled as Go-To-Market/ GTM Engineer and Revenue Architect from tech startups to Fortune 500 organisations, I build revenue engines that balance enterprise rigour, founder execution grit, and extensive tool expertise with the modern sales-and-marketing SaaS ecosystem. While co-founding 4x B2B SaaS startups, I also orchestrated digital transformation initiatives at Mercedes-Benz, Maersk, Stellantis, Saxo Bank, YouSee, Technip and Sky Group across automotive, banking, telecom, media, logistics, energy and FMCG industries, steering MEDDIC-driven pipelines and SAFe/ Agile delivery across US, EMEA and other global market expansion. My extended SaaS sales path from BDR, SDR, CS to AE, for EMEA expansion of US Scale-ups, keeps me rooted in field reality, cutting the noise between workflows reps adopt and the automation that truly scales the pipeline. Certified GTM Engineer (1st cohort), I now tune commercial GTM engines the way a Formula One crew refines a race car, optimising every lap, for every track while ensuring reliability for the full season. My work blends AI agents, advanced LLM AI prompts, sales automation and low-code workflows to augment sales and marketing teams for scale. I stay very curious about emerging tools with an edge, continuously benchmarking, wiring and refining them. My aim is to bring GTM engines tuned by the best human experts to more businesses, while learning alongside and networking with the builders and entrepreneurs who share and can contribute to that journey.

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