Joshua Rico

Account Executive and GTM Engineering | Cyber Insurance for Businesses & Agency Partners | Ex-Palo Alto Networks & IBM

Dallas-Fort Worth Metroplexuniverse-v1 · gtme
Lonestar Cyber Riskex-IBMex-Uber

About

I am the Founder of Lone Star Cyber Risk, where I help businesses protect themselves from the financial impact of cyber attacks, ransomware, and data breaches. My primary focus is working with law firms and healthcare organizations, industries that manage large amounts of sensitive client and patient data and face growing cyber liability. While those sectors are a core focus, I also work with businesses across other industries that want to properly evaluate and transfer cyber risk. Before founding Lone Star Cyber Risk, I built my career in enterprise technology sales working with cybersecurity and infrastructure platforms. At Palo Alto Networks, I worked with organizations evaluating modern cybersecurity solutions and saw firsthand how rapidly the cyber threat landscape was evolving. Later at IBM, I worked with companies modernizing their infrastructure through automation and observability. These experiences gave me a strong understanding of cyber risk from both a technology and business perspective, which I now apply to helping organizations secure cyber insurance coverage designed for modern threats. Cyber risk is no longer just an IT issue or an "add on" it is a business and financial risk. If you operate a law firm, healthcare practice, or any organization that handles sensitive data, I’m always open to connecting and sharing insights around the evolving cyber risk landscape.

Company history

  1. IBMMid-Market / Small Enterprise Account Executive | IBM Automation2024-02 – 2025-07 · 1y 5mo
  2. UberField Account Executive2025-07 – 2026-05 · 10 mo
  3. Palo Alto NetworksBusiness Development Representative - Prisma Cloud2022-04 – 2023-04 · 1y
  4. IBMSMB Account Executive - New Client Acquisition2023-01 – 2024-02 · 1y 1mo
  5. VerizonBusiness Development Specialist2019-11 – 2020-12 · 1y 1mo
  6. Lonestar Cyber RiskFounder & GTM Engineer2025-11 – present · 9 mo

Skills

Clayn8nApolloHubSpotautomationsqlapmResource ManagementRelationship BuildingCold CallingAngularJSpythonMicrosoft AzureApplication Programming Interfaces (API)SalesBusiness-to-Business (B2B)Account ManagementReact.jsJavaMicrosoft Office

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