Ketina Joyce Odrunia
GTM Engineer | Data-driven Growth | Multimedia Creative
About
I’m a creative communicator and journalism graduate working as a GTM Engineer focused on building and improving the systems that support sales, marketing, and customer growth. I help teams streamline workflows, manage operations, and execute more efficiently across sales and marketing efforts. My work centers on creating efficient processes, managing data workflows, and helping teams execute more effectively across the revenue pipeline. I’m always interested in finding better ways to support business goals through thoughtful systems and strong team alignment.My experience spans journalism, social media management, organic growth ops, multimedia production, and digital design. I’ve worked on campaigns, event coverage, and media partnerships with organizations advocating for the environment, education, and social change.Skills: Content Strategy · Social Media Management · Digital Storytelling · Copywriting · Multimedia Design · Photography & Videography · Adobe Creative Suite · Canva · Science Communication · Project Coordination
Company history
- Philippine Center for Investigative JournalismIntern2023-06 – 2023-07 · 1 mo
- UP Broadcasting AssociationVice President for External Affairs2022 – 2023-08 · 1y 7mo
- Tinig ng PlaridelStaffer2022 – 2025-03 · 3y 2mo
- Freelance (Self Employed)Freelance Voice Talent2020 – 2023 · 3y
- StoryGenGTM Engineer2026-05 – present · 3 mo
- Freelance (Self employed)Freelance Voice Talent2020 – 2023 · 3y
- Lewis J. AdvertisingArtist, Graphic Designer2020 – 2024 · 4y
- Philippine Eagle FoundationSocial Media Content Officer2025-02 – 2025-10 · 8 mo
Skills
Playbooks
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ex-Shopee
Elysian
ex-Cerebras Systems