Mara G. Santos

Senior Commercial & Strategic Alliances Executive | High-Impact & High-Performance Partnerships Strategist | Proven track record with Fortune 500 Leaders | Multilingual and multicultural specialist

TIBCO-ex--ex-Logica

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With 30+ years of richly diversified experience across commercial, marketing, and operational domains, predominantly within Fortune 500 companies, I bring a wealth of expertise to the table.

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My track record underscores strong leadership, meticulous planning, analytical prowess, and exceptional communication skills. I have consistently excelled in developing and executing robust marketing and commercial strategies, orchestrating seamless collaborations with both direct and indirect sales teams, resellers, distributors, and global system integrators (GSIs). Throughout my career, I've forged impactful partnerships with leading software vendors such as SAP, SFDC, Oracle, and major cloud service providers including Azure, Google, and Amazon (SaaS, PaaS, IaaS). Notably, my professional journey has also encompassed extensive involvement in negotiating large-scale government contracts across the LATAM region, underscoring my adeptness in high-stakes business dealings. Moreover, I possess a proven knack for navigating startup environments, steering them towards sustainable growth through strategic planning and implementation. My administrative acumen spans operations management, budgetary oversight, procurement, facilities management, product distribution, IT infrastructure, and personnel administration, consistently delivering results while shouldering P&L responsibilities. In the realm of marketing, I've demonstrated proficiency in devising comprehensive plans, managing budgets, and overseeing various initiatives such as endo-marketing, events, media campaigns, advertising, branding, and lead generation. My international exposure has equipped me with a nuanced understanding of multicultural dynamics, facilitating effective collaboration with C-level executives and enabling seamless operations across diverse geographies. Fluent in Portuguese, English, and Spanish, with a solid grasp of French and Italian, I offer a unique blend of linguistic proficiency and cross-cultural competency, enabling me to thrive in global business environments. I am poised to contribute effectively to organizations seeking a seasoned leader with a proven track record of driving innovation, revenue, and operational excellence.