Martin Girard

About

Growth / GTM Engineer with a full-stack marketer's range. I build both sides of growth: the data-driven systems (AI automations, scraping, multichannel outbound) and the brand narrative (community, content, partnerships, IRL events) that make it compound. Equally at home wiring an n8n workflow and pitching a partnership on stage.My Proof of Work at Artrade (past 2 years).Core achievement: transforming a struggling crypto project (closed Telegram, low engagement) into a market-relevant brand. I led the strategic pivot to Real World Assets (RWA) and built the marketing ecosystem from 0 to 1.- Social Media: scaled a 100k+ community, growing engagement 10x (from 10 to 100 likes/post on X, IG, TG), posting daily for 2 years.- Influencer & KOL Marketing: managed several 6-figure campaigns (wrote all pitches, guidelines, scripts), contributing to a 6:1 ROI and a 100x token appreciation (ATL to ATH) to a peak $120M market cap (top 500 crypto at the time).- Product Marketing: drove adoption from 0 to 1 by co-designing the Artrade DAO features and leading its GTM campaign, producing all assets (messaging, ad video, scripts, AI visuals). Took the marketplace from $0 in sales via new formats: raffles with 100+ participants, auctions reaching $50,000+ in committed bids, and the full sell-out of a $150k fractionalized Picasso drawing.- Copywriting: authored all GTM copy (whitepaper, pitch deck, website, FAQ) defining the brand's pivot to the RWA narrative. 50% average open rate on monthly newsletters.- Community Management: revived (TG was shut down) and scaled the community (X, Telegram, IG, LinkedIn) through extreme token volatility, managing crises and launching the "ATR Army" ambassador program (custom Zealy).- Partnerships & IRL events: initiated, pitched, and closed a strategic partnership with Crypto.com among others (CEX, Solana teams). Sponsored and organized our booths at PBWS and NFT Lisbon, including a panel talk on Real World Assets (2023).Open to ambitious growth, GTM and AI automation challenges.

Skills

No playbooks indexed for this profile yet.