Maryam Olayiwola

About

Outbound doesn't become expensive because of software or ad spend It becomes expensive when sales teams spend weeks chasing companies that were never ready to buy, while the companies actively looking for a solution are contacted too late or not at all The best outbound systems don't automate outreachThey automate timingThe difference between winning and losing an opportunity often comes down to one thing: - Knowing when to engage That's why I don't think outbound starts with a lead list It starts with buying signals Signals tell you who is changing, why they're changing, and why now is the right time to start a conversation. Some of the buying signals I work with include: • Companies that have recently raised funding • Businesses hiring for growth or expanding their sales team • New executive or leadership appointments • Technology adoption or migration (new CRM, AI tools, data platforms, etc.) • Product launches and expansion into new markets • Job openings that indicate operational or revenue challenges • Rapid headcount growth • Companies showing intent through GTM and technology signals These events create opportunities long before someone fills out a demo form. As a GTM Engineer, I build systems that transform these signals into action. I design automated workflows that identify:- High Potential Accounts- Enrich the right Data- Prioritise the best Opportunities- Route Qualified Leads- Trigger Personalised Outreach- Keep CRM Data accurate throughout the Sales Process The goal isn't to send more emails. It's to ensure sales teams spend their time on companies that are far more likely to buy. My work sits at the intersection of Go-to-Market strategy, automation, data, and AI connecting platforms like Clay, Apollo, HubSpot, n8n, Airtable, and other GTM tools into systems that make outbound smarter, faster, and more predictable. I'm particularly interested in helping B2B agencies build scalable outbound engines that replace guesswork with signal-driven execution. Because I believe the future of outbound isn't about doing more. It's about knowing who to contact, when to contact them, and why now.Message me here: https://maryam1.mssg.me/

Company history

1. 
   Independent ConsultantMarketing Engineer2025-07 – 2026-03 · 8 mo
2. 
   RevOps Co-opMember2026-06 – present · 2 mo
3. 
   Independent ConsultantMarketing Engineer2025-07 – 2026-03 · 8 mo
4. 
   Genomac Institute Inc.Genomac2026-04 – present · 4 mo
5. 
   Independent ConsultantMarketing Engineer2025-07 – 2026-03 · 8 mo
6. I
   Independent ConsultantMarketing Engineer2025-07 – 2026-03 · 8 mo
7. 
   UpworkCRM Automation Specialist | Upwork2025-08 – present · 1y
8. 
   Smiles by DesignAutomation Specialist2026-03 – present · 5 mo
9. 
   UpworkAutomation Engineer | Freelance2025-01 – present · 1y 7mo
10. 
    n8nAutomation Specialist2026-01 – 2026-05 · 4 mo
11. 
    ClayGo-To-Market (GTM) Engineer– Clay2026-02 – 2026-05 · 3 mo
12. 
    LovableLead User Interface Designer2026-02 – 2026-05 · 3 mo

Skills

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