RJ Andaya

About

I’m a Sacramento-based RevOps consultant and I’ve spent more than a decade in Revenue Operations, helping startups improve Salesforce, HubSpot, Marketo, GTM architecture, lead management, attribution, automation, analytics, and reporting.That same drive to improve systems eventually led me to politics. I founded BallotBase, a campaign finance intelligence platform that helps campaigns and political consultants understand their money, find new fundraising opportunities, monitor the opposition, and turn public filings into decisions.I’m drawn to problems where the information exists, but the infrastructure around it is broken. I like taking scattered data, painful manual work, and processes nobody trusts, and turning them into something people can actually use.Alongside building BallotBase, I help startups improve their RevOps and GTM systems through better architecture, cleaner data, smarter automation, and reporting leadership can trust.Manual work sucks. Bad systems make talented people less effective. I build things that fix both.Outside of work, I hike, climb, run, and build more things!

Company history

1. 
   Certain, Inc.Marketing Operations2014-08 – 2015-06 · 10 mo
2. 
   InspectivRevenue Operations AdvisorRevOps2026-01 – present · 7 mo
3. 
   BallotBaseFounder2026-03 – present · 5 mo
4. 
   Kuya RevOps ConsultingPrincipal Consultant2026-02 – present · 6 mo
5. 
   Revenue.ioMarketing Operations2023-11 – 2024-05 · 6 mo
6. 
   TrustArcSenior Manager, Marketing Operations and Strategy2018-12 – 2021-04 · 2y 4mo
7. 
   Apromore from SalesforceRevenue OperationsRevOps2024-07 – 2025-11 · 1y 4mo
8. 
   HortonworksMarketing Operations2015-07 – 2017-01 · 1y 6mo
9. 
   Observe.AIMarketing Operations2021-05 – 2024-01 · 2y 8mo
10. 
    ModulateSenior Director, GTM Engineering2026-07 – present · 1 mo

Skills

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