Sam Bax

About

I’m a founder and GTM operator with a background in building and selling early-stage businesses. I launched my first company while at college, bootstrapped it through COVID, and scaled it to ~£4k MRR. Since then, I’ve founded and worked on multiple early-stage products in the AI and automation space, learning sales, product, and go-to-market the hard way, by doing it myself. More recently, I worked in GTM at Databricks, where I saw how complex sales motions operate at scale and how strong systems, process, and execution make the difference between interest and real outcomes. Everything I’ve learned has been self-taught, driven by a genuine interest in how startups scale, how GTMs are built, and how sales teams actually close. I’m currently working on new projects helping companies design and improve their go-to-market motion, with a strong focus on sales strategy and automation. Outside of work, I’m drawn to long-term challenges. I’ve completed ultra-distance swims for charity, walked 120 miles with a 20kg pack, and sailed across the Atlantic. I like hard problems, ownership, and seeing things through.

Skills

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