Santhosh Baskaran

About

GTM Engineer focused on Clay operations, TAM Mapping and lead enrichment. Building scalable GTM outbound systems from wherever I happen to be working remotely. I spend my days working with Clay, Instantly, n8n, and various automation tools to help companies scale their outbound efforts. There's something satisfying about turning messy data into clean, actionable lead lists that actually convert. Seven years of online marketing, website development, and lead generation taught me that every business challenge has a tech solution waiting to be discovered. Each project - from WordPress builds to AI chatbot implementations - shaped how I approach problems today. My background in marketing and automation helps me approach GTM challenges differently. These days, I'm fascinated by AI agents and automation possibilities. The intersection of data enrichment, workflow automation, and intelligent systems keeps me curious and constantly learning. Working remotely gives me the flexibility to focus on what I love - building GTM systems that actually work. Currently nomading around while optimizing Clay workflows. Always open to connecting with other GTM folks and automation enthusiasts.

Company history

1. 
   ClayClay Creator2024-02 – present · 2y 6mo
2. 
   VenPep SolutionsDigital Marketing Executive2018-08 – 2018-12 · 4 mo
3. 
   RVS Institute of Management Studies & ResearchGuest Lecturer - Social Media Marketing2022-01 – 2022-04 · 3 mo
4. B
   BizRegisterFounder2021-02 – 2022-10 · 1y 8mo
5. 
   University of GreatnessManager of Customer Success2019-04 – 2019-09 · 5 mo
6. 
   ReachlyClay Specialist2025-05 – 2025-07 · 2 mo
7. 
   Internet SpartansFounder & Lead Website Consultant2019-01 – 2025-02 · 6y 1mo
8. 
   Mapplinks - Growth Marketing CompanyCold Email Outreach Specialist2022-06 – 2025-05 · 2y 11mo
9. 
   FuturePace AIGTM Engineer & Clay Specialist2023-10 – 2025-09 · 1y 11mo
10. 
    CredCoreGTM Engineer2025-10 – present · 10 mo

Skills

No playbooks indexed for this profile yet.