William Howell

Helping creators stay in flow - where the best work happens | Machine Learning x Creativity | Co-Founder & CCO, Streamline Media | Dad of 3

Toptalex-Hunter Hayes Consortium LLPex-Hunter Hayes Ltd

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Why do so many creative people struggle to stay in flow? Creativity today isn’t limited by ideas — it’s limited by friction.

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Distractions, disconnected tools, and constant context switching pull us out of that state where ideas move effortlessly. That’s why I co-founded Streamline Media — a platform using machine learning to help creators organise, find, and repurpose their work so they can stay in flow longer. Because when creators are in flow, everything changes — productivity, joy, and the quality of what we put into the world. For your 60 day free trail visit: net ⸻ Over the past two decades, I’ve built and scaled ventures across SaaS, fintech, renewables, media, and consumer sectors, raising over $2M in angel and venture funding for my own ventures and structuring more than $375M in transactions. I’ve helped founders and investors craft stories that inspire belief — in products, partnerships, and missions that matter. As a 3x founder, former Entrepreneur in Residence at Startupbootcamp FinTech, and participant in both the Expert Dojo Accelerator (California) and the Oxford University Innovation Incubator, I’ve learned how to turn ideas into execution and vision into traction. Having worked and lived across six continents, I bring a global perspective to growth, investment, and creative collaboration — blending commercial strategy with purpose-driven innovation. Outside of work, I’m a husband and dad of three. My wife Roxanne is my partner in life and business — together we lead The Right Project, supporting mental health and happiness in the fashion industry, and she runs The Happiness Sessions, helping teams reconnect to calm, alignment, and flow. For my own creative flow, you’ll often find me cooking, walking the dogs, playing guitar (or attempting piano with my daughter), practicing yoga or playing field hockey alongside my son — still chasing that perfect rhythm between creativity, nature, focus, movement, and joy. ⸻ Why now? We’re entering a new era where technology removes friction and humans rediscover flow. My focus is helping creators, teams, and businesses harness that — so creativity moves effortlessly from idea to impact.