Alex Sutherland

About

10+ years solving business problems using Data Science & Analytics.I systematically & creatively use my skillset to add tangible value to the team, the business, and the end-user.  I am constantly learning, and always looking to improve.Projects:The "You Are What You Eat" Customer Segmentation: To understand customer shopping behaviours, I applied k-means clustering on grocery transaction data to split out customers into distinct "shopper types". The solution would enable businesses to more accurately target customers with relevant content & promotionsThe "Hit Your Target" Student Predictor: To help predict whether Students would hit their target exam Grade, I used Random Forest For Classification to analyse the key factors that past successful students have achieved. This helped teachers to explain the impact of various mocks and homeworks on end Grade to improve performance.The "Custodian Effectiveness" Matrix: To understand how effective Global Custodian Banks were at Withholding Tax recovery, I analysed my company's historic claims with logic I devised to accurately estimate Third Party success rates by Investment Jurisdiction. This successfully identified gaps (i.e opportunities) in Fund coverage to improve sales performance/closing rates for our global sales team.I’m always looking to connect with new people, you can reach me at aj.sutherland@hotmail.co.uk

Skills

No playbooks indexed for this profile yet.