Alexia Marcazzan

About

Building scalable GtM Engines for fast-growing B2B SaaS companies. With a background in Sales, I develop innovative tech and enablement solutions to drive revenue across markets.As a founding GTM Engineer at Effectory, I am building the revenue engine for New Business. From HubSpot to AI agents like Clay, I manage our GtM techstack and design our ABX architecture from ICP, signals, processes and reporting.From optimizing sales programs at Oracle to building the Sales Enablement function at Just Eat Takeaway, I thrive in entrepreneurial and international roles. I first started with o9 where I had the unique opportunity to join as employee #4 to build their Business Development processes, first in the EMEA region then globally, a SaaS unicorn now valued at $3.7 billion. Highlights:- Creating scalable Revenue Engines (CRM, AI agents, Signals, Scoring, GTM processes...)- Trained global Sales teams on best practices (SPIN selling, Consultative and social selling, BANT)- Designed GtM Plays in the EMEA region, including a full ABX strategy- Former top performer as a Business Developer for a SaaS Unicorn- Tools: Hubspot, Salesfore, Salesloft, Clay, Sales Navigator, Apollo, Lusha, Gong, Cognism, Canva, Asana.Currently expanding into Claude.

Company history

1. 
   OracleSales Programs Manager | HCM Lead2022-01 – 2022-12 · 11 mo
2. 
   The Student HotelBusiness Development & PR - Intern2016-02 – 2016-04 · 2 mo
3. 
   Takeaway.comSales Enablement | Project Manager2021-05 – 2021-12 · 7 mo
4. 
   The Class of 2020Research Project - Intern2016-06 – 2016-07 · 1 mo
5. 
   o9 Solutions, Inc.Innovation Strategist - EMEA2019-04 – 2020-04 · 1y
6. 
   o9 Solutions, Inc.Global Innovation Strategist2020-05 – 2021-05 · 1y
7. 
   OracleSales Programs Manager | All Cloud Applications, South2022-12 – 2025-01 · 2y 1mo
8. 
   EffectoryGTM Engineer | Revenue OperationsRevOps2025-12 – present · 8 mo

Skills

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