Anantha Koppa

About

Everyone's arguing whether AI kills the SDR. that's the wrong fight. the category already picked a side, and most teams are reading the data backwards. SDR job posts are down ~21% across the market. but at the companies actually building with AI, the ones whose GTM runs on agents and MCP, they're doubling the team. same role, opposite directions. when a metric splits that cleanly by who's adopting the tech, you're not watching a job die. you're watching a category sort itself. here's the structural read: AI didn't delete the SDR. it deleted the boring 70%, the list-building, enrichment, the first generic email. what's left is the 30% that was always the real job: judgment, timing, the read on a buying committee. What I do: help B2B revenue leaders rebuild the motion around that shift, where agents run the volume and humans own the decisions. My view: the teams winning aren't buying more tools. They're rebuilding the motion around what only humans can still do. if your GTM is still built for the AI-curious buyer, the pilot, the proof-of-concept, you're optimizing for a segment that's already shrinking. follow for where agentic GTM goes next. The full category map is in my newsletter, link below.

Company history

1. 
   OracleRevOps EngineerRevOps2019-04 – 2021-08 · 2y 4mo
2. 
   Limitless Mobility Solutions Private LimitedRevOps & GTM EngineerRevOps2021-09 – 2025-02 · 3y 5mo
3. 
   DevCommXGTM Engineer2025-03 – present · 1y 5mo
4. 
   Shipwire, Ingram Micro CompanyGrowth GTM Engineer2026-06 – present · 2 mo
5. 
   DevCommXGrowth GTM Engineer2026-03 – present · 5 mo

Skills

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