Austin Pogue

Head of GTM Engineering @ Rula

Denveruniverse-v1 · gtme
Rulaex-LinkedInex-Nordstrom

About

I've spent my career turning revenue from a black box into a system. At Rula I'm standing up one of the first formalized GTM Engineering functions in healthcare, operating as an internal R&D lab for applied AI. We find revenue bottlenecks, build automated solutions, and ship them in days. Three threads run through my career and come together in the GTM Engineering work. I started as a seller: #1 at LinkedIn for three consecutive years across SDR, SMB AE, and Enterprise AE roles, selling to CHROs at quotas up to $3M. Then operator: I led Revenue Strategy & Operations for Caviar at Square through hypergrowth and the DoorDash acquisition (40+ person org), took DoorDash's Enterprise SaaS platform from zero to its first ten enterprise customers as GM, and at Rula built and led a 15-person multi-pillar RevOps org through 90x revenue growth. Now builder: my team and I ship AI agents into the revenue stack. We've built things like enrichment pipelines, meeting-prep agents, sales coaching systems, and outbound automation. Most of what we build goes from idea to production in under a week. That background is what makes the GTM Engineering work hit. I've operated the systems I'm now rebuilding. I know where forecasting breaks, where pipeline attribution lies, where reps lose hours to manual research, and where enrichment and orchestration can collapse weeks of work into an afternoon. If you're building applied AI for GTM and want to compare notes, I read every DM. Outside of work: mountains, music, and making things with my hands.

Company history

  1. LinkedInAccount Executive, Talent Solutions2015-01 – 2015-12 · 11 mo
  2. LinkedInEnterprise Account Executive, Talent Solutions2016-01 – 2017-02 · 1y 1mo
  3. NordstromSales Associate2011-05 – 2012-01 · 8 mo
  4. LinkedInSr. Sales Development Specialist, Talent Solutions2014-07 – 2014-12 · 5 mo
  5. LinkedInSales Strategy & Operations Associate, New Products2017-03 – 2018-06 · 1y 3mo
  6. RulaAdvisor2021-06 – 2022-01 · 7 mo
  7. LinkedInSales Development Specialist, Talent Solutions2014-01 – 2014-06 · 5 mo
  8. SquareHead of Revenue Strategy & Operations, Caviar2019-01 – 2019-10 · 9 mo
  9. Animate ConsultingPrincipal, Revenue Strategy2021-12 – 2024-02 · 2y 2mo
  10. RulaGeneral Manager, Employer2024-02 – 2024-07 · 5 mo
  11. RulaHead of Revenue Operations (GM)RevOps2024-07 – 2026-02 · 1y 7mo
  12. LinkedInBusiness Leadership Program Associate2013-07 – 2013-12 · 5 mo
  13. SquareSales Strategy Manager2018-06 – 2018-12 · 6 mo
  14. DoorDashDirector, Revenue Strategy & Operations, Caviar2019-11 – 2020-12 · 1y 1mo
  15. DoorDashGeneral Manager, Enterprise SaaS Platform2020-12 – 2021-12 · 1y
  16. Raw Desserts CompanyCo-Founder, CEO2011-09 – 2013-06 · 1y 9mo
  17. RulaHead of GTM EngineeringHead of GTM Engineering2026-02 – present · 6 mo

Skills

Clayenrichment pipelineautomationGTM EngineeringVibe CodingApplied AIProduct DevelopmentProcess AutomationLead GenerationGo-to-Market StrategyRetail SalesInternational SalesNew Product RolloutEnterprise Software SalesCustomer ExperienceSales PresentationsSales LeadershippythonPeople ManagementArtificial Intelligence (AI)CommunicationTeam Leadership

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