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Brian Niroumand

We build AI agents for demand generation & GTM teams

Montreal, Quebec, Canadagtme · universe-v1
Project Exp.ex-Gorgiasex-BistaInfo (Acquired)
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About

Experienced GTM engineer and leader with hands-on experience building AI agents to scale different GTM and demand generation channels including, organic, outbound, account-based marketing (ABM), and paid channels (PPC). Helped grow 4 different tech startups to over a million activated users. Experienced in both B2B and B2C companies. Fluent knowledge in the following areas (I have successfully applied these skills in my roles): n8n.io and crewAI to build AI agents and workflow automation. Built and deployed AI agents to scale organic traffic from search, LLMs (AEO/GEO), and organic traffic from social channels. Built and deployed AI agents to scale outbound demand generation channel using SmartLead and HeyReach.io. Building expanded TAM de-anonymizing audience segments using Clay, and CommonRoom.io. Built and deployed AI agents to scale account-based marketing (ABM) using Clay, LinkedIn and programatic ad platforms. GEO/AEO (optimizing organic traffic and citations from LLM search) SEO (On-Page SEO + Off-Page SEO and link building + Technical SEO) SEM and paid user acquisition (Google Adwords, Facebook and LinkedIn ads, native advertising, retargeting and programatic advertising) Content marketing Paid Social Media Campaigns Conversion Rate Optimization (CRO) Some of the tools/skills that I use in my everyday job: CommonRoom.io Clay n8n.io crewAI HeyReach.io A/B testing tools: Optimizely and Unbounce Analytics tools: Google Analytics, Mixpanel and KISSMetrics Excel programming and modelling HTML and CSS Content Management Systems (CMS) Marketing Automation Tools and CRM: Eloqua, Marketo, HubSpot, SalesForce

Company history

  1. GorgiasProduct-Led Growth: Self-Serve Revenue2022-01 – 2022-07 · 6 mo
  2. BistaInfo (Acquired)Co-Founder & Head of Performance Marketing (SEO, SEM, Social Media Advertising)2008-12 – 2010-09 · 1y 9mo
  3. HowiHireYou (Acquired)Co-Founder & Head of Performance Marketing (SEO, SEM)2012-05 – 2016-10 · 4y 5mo
  4. WorkleapDemand Generation and CRO2023-11 – 2025-03 · 1y 4mo
  5. Project Exp.Head of AI & GTM Engineering2025-09 – present · 11 mo
  6. FastTrackAdmissionDemand Generation Specialist (SEO/SEM Specialist)2011-03 – 2012-05 · 1y 2mo
  7. Direct Access DigitalPPC Campaign Manager2016-10 – 2017-05 · 7 mo
  8. SSENSEPPC Manager2018-07 – 2019-02 · 7 mo
  9. VentionDirector of Growth and Demand Generation2019-02 – 2022-01 · 2y 11mo
  10. WorkleapGTM & AI Engineer (Building AI Agents to scale Outbound, ABM, and Organic Channels)2025-02 – 2025-09 · 7 mo
  11. SSENSESenior Search Engine Marketing Specialist2017-04 – 2018-07 · 1y 3mo
  12. PavilionExecutive Member2024-10 – present · 1y 10mo

Skills

Clayn8nSmartleadHubSpotSalesforceautomationCrew AIGTM EngineeringAI AgentsAI Agentic FlowsMultimodal AI AgentsManagement ConsultingChannel MarketingBuilding AI Agents in Account-Based Marketing (ABM)Building AI Agents in Outbound Acquisition ChannelBuilding AI Agents in MarketingBuilding AI Agents in Lead GenerationBuilding AI Agents in Demand GenerationArtificial Intelligence (AI)EntrepreneurshipBusiness DevelopmentLeadershipStrategic PlanningBusiness Strategy

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