Carrie Mass

Digital & GTM Strategy Leader | Bridging Technology, Product Marketing & Channel Ecosystems to Drive Meaningful Impact

Location n/a
Weleda AGex-Carrie Mass Consulting (CMC)ex-Amazon Web Services (AWS)

I’ve spent my career at the crossroads of technology, strategy, and human connection — meeting business and people needs.

More

My work has spanned web and e-commerce development, direct response marketing, product marketing, go-to-market (GTM) strategy, and channel and partner strategy. I understand how digital systems, messaging, and behavior connect — and how alignment turns good ideas into measurable impact. Scale matters when it’s built on clarity and alignment. I want to be part of something that works — where technology enhances what people do best, where teams move in rhythm, and where purpose creates lasting impact. I see patterns quickly, translate them into direction, and create alignment that drives results. At this stage, my focus is on meaningful collaboration — using everything I’ve learned to build impact that’s intelligent, connected, and purposeful.

Career TimelineNOW → PAST

GTM Index

  1. MICROSOFTJOB
    1. Modern Partner GTM Strateg…
      2Y 3M
    2. Consultant, Microsoft Prog…
      7M
  2. SAPJOB
    1. Senior Mgr, Innovation and…
      6M
  3. SAP CONCURJOB
    1. Sr. Global GTM Strategy Mg…
      2Y 6M
    2. Sr. PMM, SMB
      9M
  4. CDK GLOBALJOB
    1. Sr. Channel Partner Mktg Mgr
      1Y 3M
    2. Senior PMM, Websites / SEO
      1Y 9M
  5. CARRIE MASS CONSULTING (CMC)JOB
    1. Independent Digital Mktg C…
      18Y
  6. AMAZON WEB SERVICES (AWS)JOB
    1. Sr Digital Mktg Mgr, Web C…
      8M
  7. WELEDA NORTH AMERICAJOB
    1. Lead, eCommerce & Digital…
      1Y 11M
  8. WELEDA AGJOB
    1. Lead eCommerce and Digital…
      10M
  9. CLARISONIC (L'OREAL)JOB
    1. Lead Digital Mktg Mgr
      2Y 2M

Time in market 25Y 2MOpen 0Closed 12Stints 12

gtmindex.io/p/carriemass

  1. Job: Weleda AG — Lead eCommerce and Digital Marketing Project Manager · 2012-10 – 2013-08
  2. Job: Carrie Mass Consulting (CMC) — Independent Digital Marketing Consultant · 2001-06 – 2019-06
  3. Job: Amazon Web Services (AWS) — Sr Digital Marketing Manager, Web Conversion · 2014-06 – 2015-02
  4. Job: CDK Global — Sr. Channel Partner Marketing Manager · 2019-01 – 2020-04
  5. Job: Clarisonic (L'Oreal) — Lead Digital Marketing Manager · 2009-10 – 2011-12
  6. Job: Microsoft — Modern Partner GTM Strategy Lead · 2024-01 – 2026-04
  7. Job: CDK Global — Senior Product Marketing Manager, Websites / SEO · 2017-05 – 2019-02
  8. Job: SAP Concur — Sr. Global GTM Strategy Manager, SMB · 2021-01 – 2023-07
  9. Job: Weleda North America — Lead, eCommerce & Digital Marketing, NA · 2012-01 – 2013-12
  10. Job: SAP Concur — Sr. Product Marketing Manager, SMB · 2020-04 – 2021-01
  11. Job: Microsoft — Consultant, Microsoft Program Manager · 2009-03 – 2009-10
  12. Job: SAP — Senior Manager, Innovation and Portfolio Management · 2023-07 – 2024-01

Skills

Channel Partner DevelopmentRelationship BuildingBusiness PlanningChannel PartnersKey Performance IndicatorsMedium BusinessJoint PlanningEnablementGo-to-Market StrategyProduct MarketingMulti-Channel MarketingSEMProgram ManagementLead GenerationOnline AdvertisingBusiness StrategyArtificial Intelligence (AI)Account ManagementDigital MarketingProject Management

No playbooks indexed for this profile yet.