Christian Caicedo

Go-to-Market Engineer | Building and automating AI systems across sales and marketing

Confio Software (acquired by SolarWinds Oct 2013)ex-Envious Audioex-Cira Apps Ltd

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Performance-driven PPC and Demand Generation leader specializing in building scalable paid acquisition engines that deliver measurable pipeline growth and revenue impact. In 2024, I joined CiraSync to architect their paid media and demand generation strategy from the ground up.

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What started as a blank canvas became a multi-channel growth machine—managing $20K+ in monthly ad spend across Google, Bing, Facebook, LinkedIn, and Reddit while generating over $500K in attributed pipeline. My approach combines strategic thinking with hands-on execution. I've reduced cost per click by 88% and cost per MQL by 83% while simultaneously increasing PPC MQLs by 143% and SQLs by 147%. By focusing on efficiency and scale, I've helped drive a 314% increase in ROAS and cut ad payback time by 75%. Beyond paid media, I lead enterprise ABM initiatives managing 1,500+ targeted accounts, design creative assets for campaigns, implement marketing technology solutions, and collaborate cross-functionally to define ICPs and buyer personas. I believe the best demand generation strategies are built on data, creativity, and a deep understanding of the customer journey. Whether I'm optimizing landing pages, presenting to the board, implementing Salesforce Marketing Cloud campaigns, or training team members across our tech stack, I'm focused on one thing: driving predictable, profitable growth. Core Competencies: PPC Strategy & Management | Demand Generation | Account-Based Marketing | Marketing Analytics | Landing Page Optimization | Marketing Automation | Creative Direction | Revenue Attribution | Marketing Technology Implementation