Donald McGarva

About

I build data-driven GTM systems that generate and convert pipeline, combining outbound, CRM, and automation. I started my career at Adobe, working across growth, customer insights, and international go-to-market strategy. My work focused on expanding into new markets, optimising pricing and local currency strategies, and improving web and CRM performance to drive acquisition, retention, and customer lifetime value. Through this, I developed a strong foundation in CRM and lifecycle marketing, working with tools like Adobe Campaign, Qualtrics, Tableau, Excel, and more recently Klaviyo and HubSpot. More recently, I've been moving deeper into the systems behind growth — building outbound and lead generation workflows using Clay, Apollo, and Instantly, alongside automation platforms like Make to connect and streamline the GTM stack. I'm now applying this as a GTM Engineer in financial services, working on outbound systems, sales enablement, and AI-driven growth ops for a UK market entry. My focus is on designing systems, not running one-off campaigns: Defining ICPs and building targeted lead pipelinesEnriching and structuring data to improve relevanceDesigning outbound systems with testing and personalisationImproving CRM and lifecycle flows to increase retention and LTVAutomating workflows to reduce manual work and improve efficiency I'm especially focused right now on AI and agentic tooling (Claude Code) and how it's reshaping modern GTM teams.

Company history

1. 
   Intel CorporationSupply Chain Business Analyst Intern2018-07 – 2019-08 · 1y 1mo
2. I
   IndependentGTM Engineer / Growth Consultant2026-01 – 2026-07 · 6 mo
3. 
   IndependentGTM Engineer / Growth Consultant2026-01 – 2026-07 · 6 mo
4. 
   Polygon (Property Damage Restoration and Temporary Climate Solutions)Employee2016-08 – 2016-09 · 1 mo
5. 
   AdobeGraduate Digital Sales Analyst2020-12 – 2021-10 · 10 mo
6. 
   AdobeUK GTM Growth Strategy Lead - C&B EMEA2021-10 – 2022-06 · 8 mo
7. 
   GenTwoJunior GTM Engineer2026-07 – present · 1 mo
8. 
   RteriaFounder & Head of Growth (Elevate97, a Rteria brand)2025-09 – 2026-01 · 4 mo
9. 
   Saffery ChampnessWork Experience2015-06 – 2015-06 · 0 mo
10. 
    AdobeInternational Growth and GTM Lead2024-09 – 2025-09 · 1y
11. 
    DHL Supply ChainHealth And Safety Coordinator2017-06 – 2017-09 · 3 mo
12. 
    Amino CommunicationsBusiness Consultant2020-07 – 2020-09 · 2 mo
13. T
    TEXT THE BOY LTDDirector2015-05 – 2020-01 · 4y 8mo
14. 
    AdobeCustomer Insights and Execution Lead2022-06 – 2023-06 · 1y
15. 
    AdobeCustomer Insights Lead2023-06 – 2024-10 · 1y 4mo
16. 
    Go To Market EngineeringGTM Engineer / Growth Consultantunknown – present
17. 
    Go To Market EngineeringDirectorunknown – present
18. 
    No-company. (Self-employed.)Directorunknown – present
19. 
    Mike OllefsGTM Engineer / Growth Consultantunknown – present
20. 
    Mike OllefsDirectorunknown – present
21. 
    No-company. (Self-employed.)GTM Engineer / Growth Consultantunknown – present

Skills

No playbooks indexed for this profile yet.