Elissa Lopes

About

Principal GTM Engineer with a strong foundation in Product Marketing. Operates at the intersection of GTM strategy, data architecture, and technical execution to build scalable, high-converting revenue engines. Applies deep experience in product positioning, messaging, and cross-functional alignment to architecting the underlying technical infrastructure, automated workflows, and enablement tools that empower Sales and Marketing team. Focused on removing operational friction, optimizing pipeline velocity, and driving measurable impact.

Company history

1. 
   HigharcPrincipal GTM Engineer2026-08 – present · 0 mo
2. 
   W. L. Gore & AssociatesInnovation Product Manager and Technical Lead2018-04 – 2019-03 · 11 mo
3. 
   W. L. Gore & AssociatesNew Product Development Engineer2013-07 – 2018-04 · 4y 9mo
4. 
   MarkforgedSr. Manager, Product Marketing2023-07 – 2025-10 · 2y 3mo
5. 
   MarkforgedSr. Product Marketing Manager2020-11 – 2021-07 · 8 mo
6. 
   MarkforgedHead of Marketing2026-05 – 2026-06 · 1 mo
7. 
   MarkforgedManager, Product Marketing2021-07 – 2023-07 · 2y
8. 
   MarkforgedProduct Marketing Manager2019-03 – 2020-11 · 1y 8mo
9. 
   MarkforgedDirector, Product Marketing2025-10 – 2026-05 · 7 mo

Skills

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