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Enrique Arana

B2B Marketing & Sales | Strategy | Analytics | Creative | Campaigns

Location n/aBetween rolesuniverse-v1 · gtme
Argus Mediaex-AkzoNobelex-PROS
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About

Seasoned B2B marketing and revenue generation leader with 15+ years experience driving revenue growth and scaling go-to-market teams. Proven track record mobilizing strategy, optimizing resources, technology, and data to boost lead generation and revenue by 10% annually. Key Competencies: • Demand Generation & Growth Marketing • Product Marketing & Product Management • Marketing & Sales Tech Management • CRM Implementation, configurations, and Integration (Funnel Optimization) • Marketing Intelligence • Sales Enablement, Support, and training • Data Management, Analysis, and Insights Technology Proficiency: • CRM: SFDC, MSD, NetSuite • Marketing Automation: Eloqua, Marketo • Analytics: Power BI, Bizible, SFDC Reports • Data Management: Leadspace, D&B, Zoominfo • Paid Advertising: Google Ads, LinkedIn Ads • ABM: Demandbase, Engagio • Sales Engagement: Outreach, Salesloft, Seismic, LinkedIn Sales Navigator • Other: Cvent, Drift, Uberflip, Gainsight, Adobe Experience Manager, Lessonly, Gainsight, Jira

GTM Index

Enrique Arana

Career Timeline

Now → Past

  1. BDO USA, LLPJOB
    1. Mgr, Enterprise Mktg Techn…
      Jun 2025 – Apr 2026
      10M
    2. GTM Eng Architect
      Aug 2021 – Jun 2025
      3Y 10M
  2. PROSJOB
    1. Revenue Operations Mgr
      Aug 2020 – Aug 2021
      1Y
    2. Global Mktg Operations Mgr
      Apr 2017 – Aug 2020
      3Y 4M
  3. ARGUS MEDIAJOB
    1. Global Mktg Automation Mgr…
      Sep 2014 – Mar 2017
      2Y 6M
  4. AKZONOBELJOB
    1. Mktg Mgr (Americas)
      Jul 2011 – Sep 2014
      3Y 2M
    2. Demand Generation Specialist
      Mar 2009 – Jun 2011
      2Y 3M

Time in market 17Y 5MOpen 0Closed 7Stints 7

Now → Past

gtmindex.io/p/enriquearana

Skills

automationRevenue OperationnsGTM Systems DesignAI & AutomationData GovernanceProduct ManagementProduct LaunchTechnology ManagementSales EnablementGrowth MarketingMarketing OperationsProduct MarketingRevenue operationsPaid Media AdvertisingMarketing CampaignsDigital CampaignsOperational StrategyEnterprise Martech architectureSoftware as a Service (SaaS)Search Engine Optimization (SEO)Search Engine Marketing (SEM)

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