Ethan F. Tan

Sales Strategy & Operations | GTM

Palo Alto NetworksHex-Hyper Anna (acquired by Alteryx)ex-SAP

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With over 18 years of experience in the information technology industry, Ethan is an accomplished professional specialising in go-to-market strategies, sales and operations.

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His core strengths lie in identifying and capitalising on new market opportunities, forecasting growth potential, analysing competitive landscapes, and crafting strategic plans that drive revenue, profitability and market share growth. His expertise spans a diverse range of customer segments, from medium-sized businesses to Fortune 500 companies, across Europe and Asia. His engineering background provides a solid foundation for delivering value through critical and strategic thinking, articulated in clear and straightforward terms. Combined with over a decade of sales and business development experience, he brings a unique and comprehensive perspective. He is dedicated to driving growth and delivering strategic insights that propel organisations toward their goals. Recently, he attained certifications in Business Strategy and Financial Performance from INSEAD and Harvard Business School, enhancing his ability to lead and innovate in the industry.