Grant Cohen
GTM Engineer
About
B2B Tech & SaaS GTM Current: Partner Go-To-Market Manager at XOPS, where I drive strategic partnerships, optimize scalable customer success and execute data-driven GTM initiatives for sales and marketing. Past: Co-founder of Bloom Growth Studio, a marketing agency delivering data-driven growth strategies for SaaS companies. Built a SaaS network through a podcast, Pipeline Superheroes, and a blog, growing my audience to 5,000 followers. Led demand generation at Planet Labs, scaling the marketing pipeline from $50M to $300M annually. Earlier roles in sales development and GTM advisory for high-growth startups. Skills: Deep expertise in demand generation, marketing automation, sales enablement, and data analytics. Proficient in SQL, Python, and marketing tech stacks (Marketo, HubSpot, SFDC). Education: Northwestern University, BA in Economics. Wrote for Northwestern Business Review, the Sports Analytics Club, and worked in NU Garage, a student-run incubator. Personal: Sports enthusiast, Letterboxd super-user, and recovering marathon runner.
Company history
- The Garage at NorthwesternSan Francisco Community Manager/Startup Advisor2020-09 – 2021-09 · 1y
- Evolv TechnologyGrowth Marketing Strategy Advisor2021-08 – 2022-02 · 6 mo
- XOPSGo-to-Market Manager, Partner2023-08 – 2025-06 · 1y 10mo
- Bloom Growth StudioGM / Acting CEO2022-05 – 2023-06 · 1y 1mo
- ZuoraSales Development2017-10 – 2018-11 · 1y 1mo
- PlanetDemand Generation Manager2018-11 – 2021-06 · 2y 7mo
- HatchGTM Engineer2025-06 – present · 1y 2mo
- PavilionExecutive Member2022 – present · 4y 7mo
- Andreessen HorowitzMarket Development2016-06 – 2016-09 · 3 mo
Skills
Playbooks
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