Chris G.
Product Management & Growth | AI-Native Platform Operator | PLG, SLG, Monetization, GTM, Partnerships, Carrier Economics
ex-AppleScaling an AI-native communications control plane by aligning product, monetization, and ecosystem strategy into a unified growth Product & marketing leader with a track record of building and scaling tech-enabled businesses.
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I specialize in defining product strategy, launching and refining products, and driving go-to-market impact. Across my work, I’ve collaborated closely with engineering, design, sales, and operations to deliver measurable growth—from engagement and retention to revenue and market Core strengths include:-Product roadmapping & execution-Product marketing: positioning, messaging, launch strategy-Growth & go-to-market initiatives-Operational systems & cross-functional alignmentI apply a data-informed yet customer-centric mindset, and thrive in dynamic environments where speed, clarity, and quality matter.
GTM Index
- SIGNALWIREJOB
- Executive VP, Commercial S…3Y 9M
Executive Vice President, Commercial Strategy & Growth
SignalWire
- U.S. NAVY RESERVEJOB
- Commanding Officer2Y 3M
Commanding Officer
U.S. Navy Reserve
- STARTUPSJOB
- Investor and Advisor7Y 11M
Investor and Advisor
Startups
- CISCOJOB
- Senior Dir3Y 4M
Senior Director | Product Marketing, Digital Experiences, & Data Insights
Cisco
- VMWAREJOB
- Dir, Cloud Solutions (Prod…2Y 11M
Director, Cloud Solutions (Product Management, Marketing, Data & GTM)
VMware
- CIVIC TECHNOLOGIESJOB
- VP of PMM and BD2Y 11M
VP of Product Marketing and Business Development
Civic Technologies
- APPLEJOB
- GTM+RTM Strategist1Y 11M
GTM+RTM Strategist
Apple
- BARRACUDAJOB
- President of Third Iris (a…4Y 11M
President of Third Iris (acquired by Barracuda Networks)
Barracuda
- GENERAL DYNAMICSJOB
- Program Mgr and Product Ow…2Y 11M
Program Manager and Product Owner
General Dynamics
- MICROSOFTJOB
- Product Mgr and PMM1Y 11M
Product Manager and Product Marketing Manager
Microsoft
- Job: Civic Technologies — VP of Product Marketing and Business Development · 2016 – 2018
- Job: Apple — GTM+RTM Strategist · 2015 – 2016
- Job: SignalWire — Executive Vice President, Commercial Strategy & Growth · 2022-11 – present
- Job: Barracuda — President of Third Iris (acquired by Barracuda Networks) · 2011 – 2015
- Job: Startups — Investor and Advisor · 2015 – 2022
- Job: General Dynamics — Program Manager and Product Owner · 2009 – 2011
- Job: VMware — Director, Cloud Solutions (Product Management, Marketing, Data & GTM) · 2017 – 2019
- Job: Cisco — Senior Director | Product Marketing, Digital Experiences, & Data Insights · 2019-07 – 2022-11
- Job: U.S. Navy Reserve — Commanding Officer · 2024-05 – present
- Job: Microsoft — Product Manager and Product Marketing Manager · 2008 – 2009
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