Hansel Hlawatsch

About

Former professional basketball player, nearly 10 years of high-performance sports, including representing Santa Catarina State at the South American Championship. Traded the court for the CRM, but the discipline stuck. 5+ years building B2B sales from the ground up for the US market, from cold-calling as a BDR to designing entire GTM and outbound systems for SaaS, AI, and education companies. Somewhere along the way I learned the obvious thing nobody says out loud: good outbound doesn't feel like outbound. It feels like a conversation the other person didn't know they needed. Right now I wear two hats: GTM Engineer, structuring outbound and sales process from scratch, and Director of Sales, owning strategy and execution end-to-end. Both come down to the same thing: build a system, not a hero. Playbooks that work even on someone's worst day, not just their best one. I like process over luck, and a documented framework over a "naturally gifted" closer who can't be replicated. Open to conversations about GTM, outbound, and sales ops, and always happy to talk if your team needs design support. That's literally what I sell at Deer Designer, a dedicated design team on a flat monthly fee, so if freelancers or bottlenecks are slowing you down, that's a conversation too.

Company history

1. 
   Total CSRBusiness Development Representative2023-11 – 2024-01 · 2 mo
2. W
   WCA Career AcademySales Manager2025-05 – 2025-11 · 6 mo
3. 
   V4 CompanyBusiness Development Representative2022-10 – 2023-10 · 1y
4. 
   ErahBDR - Business Development Representative & Account Executive2021-12 – 2022-09 · 9 mo
5. 
   Deer DesignerGTM Engineer2026-06 – present · 2 mo
6. 
   ErahSDR - Sales Development Representative2021-09 – 2021-12 · 3 mo
7. 
   datbot.aiGTM Engineer - Growth & Revenue OperationsRevOps2025-11 – present · 9 mo
8. 
   Strategy InsightsStrategic Development Executive2024-02 – 2025-02 · 1y
9. 
   Go To Market EngineeringSales Managerunknown – present
10. 
    No-company. (Self-employed.)Sales Managerunknown – present
11. 
    Mike OllefsSales Managerunknown – present

Skills

No playbooks indexed for this profile yet.