Hernan Daguerre

About

You built a business selling engineering hours. It worked for a long time.Then the buyers moved on. They want business outcomes, not a headcount proposal.A lot of shops are still selling hours into a market that stopped buying them.No outcomes. No accountability.Not because they don't care. Because the model wasn't built for it.Buyers feel that. And they walk.So these shops turn to LinkedIn. But they use it like Instagram.Dense company updates nobody reads.Trending takes with zero connection to what they sell.A few likes from teammates and providers. Zero qualified leads.The problem was never the channel. It was the motion.Posting without credibility content.Without buyer relevance.Posting to post.I know this because I've run the same bad plays.22 years in tech. LatAm to the U.S.Started in tech support, then dev. IT delivery, PM, integrations.Got close to the commercial side as a SaaS SE and knew that's where I wanted to grow.Last 11 years: B2B tech sales.Pre-sales. Full-cycle rep. Technical AM.Last two years: Social selling and employee brands on LinkedIn.I've been the engineer demoing the product. The seller building the playbook. And running it.Not handing it off. Testing it. Measuring it. Tweaking it.Most advisors in this space haven't done that work in years. They build decks. They lost sight of what it takes to build qualified pipeline.I've been in the trenches long enough to know what works. Not from a blog post. From running it wrong first.I've bombed discovery calls and negotiations.Not because I didn't know the product.Because I wasn't listening.What stuck: the basics.- Know who you serve. Not the firmographics.- Their world. Their job. What they're trying to pull off.- What frustrates them. What "good" looks like for them.That's where relevance comes from.Giving a sh*t about their problem before you give a pitch.I speak the technical and business language, and the cultural bridge between a dev team in Uruguay and a buyer in New England.What I build with clients:→ Positioning grounded in buyer psychology→ Messaging built on knowing your buyer's world→ Employee advocacy that sounds human, not scripted→ Credibility content your people want to put their name on→ GTM systems: lead flows, outbound playbooks, qualification→ AI workflows that bump efficiencies without cutting the human outI test everything I recommend.I share what works. I share what flopped.--DM me or book a call in my Featured section.

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