Joel Cabrera
Fractional GTM Engineer | Growth & Enrollment Systems | $15M+ Pipeline | AI-Native Revenue Ops | iamjoelcabrera.com | empowr-ai.com
About
Growth and demand generation leader with 8+ years and $15M+ in attributed pipeline, building demand across B2B SaaS, edtech, and AI-native companies.In my current role I booked weekly consistent mid-market opportunities surpassing a client's prior KPIs, running a near-fully-agentic outbound and client-acquisition platform with no headcount added. That is the anchor result. Here is what I built to get there, inside an intentionally controlled early-client phase: a fleet of 10+ specialist AI agents covering lead sourcing, personalized drafting, reply triage, CRM sync, and meeting booking; a cold-outbound and email-deliverability build with enrichment, multi-inbox infrastructure, and automated weekly client results reporting; an AI research and copy-generation pipeline with a cross-model review layer and a self-improving optimization loop; and a conversion-optimized go-to-market website with structured-data schema for AI and search visibility.Earlier in my career I owned full-funnel go-to-market execution at Elite Entrepreneurs, producing 700+ qualified founder leads and $15M+ in attributed pipeline. At Revature I doubled qualified lead flow with no headcount added. At CUNY ASAP I built 200+ organizational partnerships and reached 10,000+ students across multi-channel campaigns. At Year Up I drove a 25% increase in weekly enrollment.My edge is that I bring both the strategy and the technical build. Account-based marketing, lifecycle marketing, outbound infrastructure, RevOps, and AI orchestration are all things I have shipped in production, not just recommended in a deck. The AI infrastructure is not the job I want. It is what makes me a faster, more measurable growth leader than a marketer who only runs campaigns.Targeting Head of Growth, Director of Demand Generation, Director of Go-to-Market, or Head of GTM roles at B2B SaaS, AI software, or edtech companies where I can own the full funnel and build something that compounds. Remote-first. Open to the right hybrid in Orlando. Available for an immediate start. If pipeline ownership and measurable growth are what you are hiring for, worth a quick reply.
GTM Index
Joel Cabrera
Founder & Fractional GTM Engineer | Head of Growth · Empowr AI
- EMPOWR AIJOB
- Founder & Fractional GTM Eng1Y 4M
- ELITE ENTREPRENEURSJOB
- Growth Mktg & RevOps Lead1Y 9M
- EMPOWRJOB
- Founder1Y 6M
- REVATUREJOB
- BD Specialist (Demand Gene…7M
- FLORIDA DEPARTMENT OF CHILDREN AND FAMILIESJOB
- Eligibility Specialist5M
- YEAR UPJOB
- Admissions & Enrollment Sp…7M
- CUNY ACCELERATED STUDIES IN ASSOCIATE PROGRAMSJOB
- Citywide Outreach & Digita…3Y 2M
- INSIDERS GROUPJOB
- Digital Mktg Specialist1Y
- Job: CUNY Accelerated Studies in Associate Programs — Citywide Outreach & Digital Campaigns Assistant · 2016-08 – 2019-10 · 3y 2mo
- Job: Insiders Group Inc. — Digital Marketing Specialist · 2017-07 – 2018-07 · 1y
- Job: Empowr — Founder · 2022-01 – 2023-07 · 1y 6mo
- Job: Revature — Business Development Specialist (Demand Generation) · 2022-05 – 2022-12 · 7 mo
- Job: Florida Department of Children and Families — Eligibility Specialist · 2021-01 – 2021-06 · 5 mo
- Job: Year Up — Admissions & Enrollment Specialist · 2019-10 – 2020-05 · 7 mo
- Job: Elite Entrepreneurs — Growth Marketing & RevOps Lead (RevOps) · 2023-07 – 2025-04 · 1y 9mo
- Job: Bohemia Realty Group — Administrative Assistant · 2015-09 – 2016-01 · 4 mo
- Job: Basic Income NYC — Policy Researcher & Event Coordinator · 2016-01 – 2017-08 · 1y 7mo
- Job: Empowr AI — Founder & Fractional GTM Engineer | Head of Growth · 2025-04 – present · 1y 4mo
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