Javier Gooding, MBA-Digital Business

About

I build the operating systems behind predictable growth and retention.Over the past 5+ years, I’ve led go-to-market and customer lifecycle transformation—turning fragmented Sales, Marketing, and Customer Success workflows into governed, scalable, automation-first systems teams actually adopt. My focus is “internal UX”: clarity of ownership, clean data, fast execution, and reliable reporting.As Co-founder & Head of Innovation at EdooConnect, I owned end-to-end GTM infrastructure as a product: roadmap, governance, documentation, enablement, and continuous optimization. I translate strategy into system behavior—so revenue teams don’t rely on heroics, spreadsheets, or tribal knowledge.What I build (GTM + CS)- Lead routing, ownership logic, and SLA enforcement (with escalation + accountability)- Lifecycle stage governance (definitions, entry/exit rules, and process compliance)- Pipeline architecture, deal-stage discipline, and inspection frameworks- CS operating flows: onboarding handoffs, QBR readiness, renewals workflows, risk signals- Data quality guardrails, field governance, and “single source of truth” reporting- Cross-functional automation and AI-assisted workflows that remove busywork—not judgment - Webapps - Websites - Forms - Workflows - Automation-Success storiesHow I leadPragmatic, structured, and outcome-driven. I align stakeholders, design for adoption, and document everything so systems stay resilient beyond the builder. I’m comfortable operating hands-on in the tools while also driving standards, governance, and decision-making with leadership.Based in Toronto (Canada). Native Spanish, full professional English. Remote-first by default.Currently completing PMP® and CPMAI® to strengthen both traditional and AI-enabled operating models.If your team needs a senior operator to make GTM + CS run clean—let’s connect.

Company history

1. 
   Banco de OccidenteAccount Executive2008-05 – 2009-02 · 9 mo
2. 
   EdooConnectHead of GTM & Customer Lifecycle OperationsHead of GTM Engineering2021-07 – 2024-01 · 2y 6mo
3. 
   Politécnico GrancolombianoLecturer, and Online Tutor2017-01 – 2018-10 · 1y 9mo
4. 
   Go To Market EngineeringGTM Engineer | RevOps Automation | AI-Enabled GTM Systems (HubSpot / GoHighLevel)RevOps2024-01 – present · 2y 7mo
5. 
   Desjardins Groupe d'assurances généralesMarketing Coordinator2018-05 – 2019-06 · 1y 1mo
6. 
   Colombian Ministry of National EducationInternship Trainee2005-02 – 2005-07 · 5 mo
7. 
   Study Now ColombiaGTM Operations & Partner Success Specialist (Canada)2020-01 – 2021-04 · 1y 3mo
8. 
   SATIDirector Of Finance And Operations2009-09 – 2017-12 · 8y 3mo

Skills

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