Joe L.

GTM Engineering & Innovation at Primary Venture Partners

New Yorkgtme · universe-v1
Primary Venture Partnersex-Catalyst Softwareex-Tango

About

Early in my career, I hit pause on the traditional sales path to go through a coding bootcamp. I picked up full-stack development skills and got deep into programming fundamentals like object-oriented design. That decision completely changed how I think about solving go-to-market problems. Today, I’m a hands-on operator who draws on experience carrying a quota, onboarding high-stakes clients promised the moon by sales, and writing code pushed to production. I work across the go-to-market funnel and bridge the gap between strategy and execution. My background blends sales, customer success, and RevOps, with a strong technical foundation that helps me move between big-picture planning and detailed execution. Whether I’m traversing Snowflake for potential GTM signals, setting up outbound from scratch, building lead scoring systems, or connecting tools across teams, I’m not just thinking about the strategy. I’m writing the logic, connecting the systems, and iterating fast.

Company history

  1. Catalyst SoftwareSenior Account Executive2019-10 – 2020-03 · 5 mo
  2. TangoRevenue Operations LeadRevOps2023-04 – 2024-09 · 1y 5mo
  3. Gramercy TechFull Stack Web Developer2016-08 – 2017-01 · 5 mo
  4. The Flatiron SchoolBusiness Development Manager2014-06 – 2016-01 · 1y 7mo
  5. Creative Artists AgencyBusiness Development2011-02 – 2013-03 · 2y 1mo
  6. Late Night with Conan O’BrienGeneral Production Intern2007-05 – 2007-08 · 3 mo
  7. Creative Artists AgencyMailroom Clerk2010-03 – 2011-02 · 11 mo
  8. Washington Speakers BureauSales / Business Development2013-04 – 2014-06 · 1y 2mo
  9. Movable InkSenior Account Executive2017-04 – 2019-09 · 2y 5mo
  10. GTM SolutionsFounder2024-07 – 2025-08 · 1y 1mo
  11. Primary Venture PartnersDirector, GTM Engineering & Innovation2025-08 – present · 1y
  12. Catalyst SoftwareImplementation Manager2020-03 – 2021-02 · 11 mo
  13. Catalyst SoftwareCustomer Operations Lead2021-03 – 2023-02 · 1y 11mo

Skills

SalesforceCrowdfundingDigital MediaDigital StrategyEntertainment IndustrySocial NetworkingEvent ManagementAdvertisingEvent PlanningMarketing CommunicationsPress ReleasesGoogle AnalyticsBrand DevelopmentProject ManagementSocial MediaBusiness DevelopmentMarketingSalesEntrepreneurshipOutlook

No playbooks indexed for this profile yet.