Kim Maida

About

As Founding GTM Engineer and Head of Developer Relations at Keycard, I focus on digging deep on technical product and dogfooding, delivering first-class developer experience, content, and education, and fostering meaningful connections with developer communities. I am an engineer and write code daily. With over a decade of experience in Developer Relations and Developer Experience across industries like SaaS, Open Source, AI, and identity management, I specialize in developer advocacy, developer marketing, cross functional enablement, and creating seamless developer engagement. My role revolves around enabling developers to thrive with secure AI agent access and strategy by enhancing documentation, marketing, product, content, and communication. Throughout my career, I have championed initiatives that improve developer documentation, user experience, product feedback, sales enablement, and community engagement. Passionate about empowering developers, I leverage frameworks like the Developer Empowerment Flywheel and Keystone DevRel Metrics to measure and optimize DevEx. I am committed to mentoring underrepresented developers and fostering a supportive environment for technical growth and innovation, all while sharing insights from my journey through public speaking and writing.

Company history

1. 
   Michigan State UniversityWeb Designer & Front-End Developer2011-03 – 2012-05 · 1y 2mo
2. 
   Auth0Technical Content Lead2018-01 – 2018-05 · 4 mo
3. 
   CloudinaryVice President, Developer Relations2022-08 – 2022-12 · 4 mo
4. 
   IonicVice President, Developer Relations2021-04 – 2022-07 · 1y 3mo
5. 
   Auth0Manager, Community and Technical Content2018-06 – 2019-09 · 1y 3mo
6. 
   Perficient DigitalSenior UI Engineer / Frontend Engineering Manager2012-05 – 2016-08 · 4y 3mo
7. 
   GatsbyDirector of Developer Relations and Community2020-03 – 2020-08 · 5 mo
8. 
   OktaDeveloper Relations, Group Manager of Developer Content Strategy2022-12 – 2025-02 · 2y 2mo
9. 
   Auth0Head of Developer Relations (Global - AMER, EMEA, APAC, JPN)2019-09 – 2020-02 · 5 mo
10. 
    Auth0R&D Content Engineer2016-09 – 2017-12 · 1y 3mo
11. 
    FusionAuthSenior Director, Developer Relations2025-02 – 2026-01 · 11 mo
12. 
    KeycardFounding GTM Engineer / Head of Developer RelationsFounding GTM2026-01 – present · 7 mo
13. 
    Narwhal Technologies Inc (Nrwl)Vice President, Developer Marketing2020-08 – 2021-04 · 8 mo

Skills

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