Louis Van Wyk

About

Head of Education at ColdIQ, where I train founders on building outbound systems that actually work, Clay workflows, cold email infrastructure, and GTM strategy that drives pipeline. One of Clay's top 4 global Elite Studio users. Clay Club Lead for Cape Town. Certified across Clay, Instantly, and Smartlead. I went from GTM Engineer to leading ColdIQ's Accelerator in 18 months, not through credentials but through solving hard problems repeatedly. Never went to university, got fired five times, spent six months unemployed after getting married. Built everything since on work ethic and figuring things out. Outside work: supporting my wife's pro triathlon career, whilst training with her, and pretending I belong in the top 1% on group rides.

Company history

1. 
   Instantly Instantly Certified Expert2024-06 – 2025 · 7 mo
2. 
   Total Control Pro LtdSenior Sales Lead2022-01 – 2023-04 · 1y 3mo
3. 
   ColdIQSenior GTM Engineer2025-04 – 2026-01 · 9 mo
4. 
   CRAFTERS BEVERAGESSales And Marketing Specialist2018-11 – 2020-08 · 1y 9mo
5. 
   FueltoFlyCSM 2023-03 – 2024-07 · 1y 4mo
6. 
   Infinity RewardsBusiness Developer 2020-08 – 2021-12 · 1y 4mo
7. 
   SmartleadSmartlead Certified Partner 2024-03 – 2025 · 10 mo
8. 
   ColdIQGTM Engineer2024-08 – 2025-04 · 8 mo
9. S
   Stellenbrau Craft BreweryMarketing and Events Manager2015-09 – 2018-09 · 3y
10. 
    ColdIQHead of Education2025-11 – present · 9 mo
11. 
    Clay Clay Enterprise Partner2024-03 – 2025 · 10 mo
12. 
    Mike OllefsMarketing and Events Managerunknown – present
13. 
    Go To Market EngineeringMarketing and Events Managerunknown – present
14. 
    No-company. (Self-employed.)Marketing and Events Managerunknown – present

Skills

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