Matys Beuriot

About

🎯 Growth Manager at Skello, I leverage my expertise in data-driven marketing, acquisition, and e-commerce optimization to accelerate business growth. Graduated with a Master’s in Digital Communication & E-business (IIM Paris), I have built a solid background around three main pillars: • E-commerce & Shopify → designing and optimizing user-centric websites that drive conversion. • Digital Acquisition (SEO, SEA, Paid Media) → multichannel strategies focused on ROI and qualified traffic generation. • Growth Marketing & Analytics → experimentation, A/B testing, funnel optimization, and continuous performance improvement. 💡 Before joining Skello, I worked in different environments (SMBs, agencies, digital projects), where I strengthened my skills in project management, branding, and performance marketing. These experiences gave me both an operational and strategic vision that I now apply at scale in the SaaS industry. 📊 Key achievements include: • +120% social engagement in 4 months (Le Studio 11). • Successful e-commerce migration (WordPress → Shopify) leading to +30% sales growth (Art Staff). • Deployment of SEO-optimized websites generating long-term organic visibility increases. 🔗 My ambition is to help companies scale their digital growth by combining creativity, analytical rigor, and a data-driven mindset.

Skills

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