James Smith

Principal & Strategic Growth Advisor | GTM Strategy | Scaling P&L and Operational Excellence

Multipleex-UBSex-Micro Focus (formerly HP / Hewlett Packard Enterprise)

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I am a Principal and Strategic Growth Advisor with more than 20 years of executive leadership experience driving revenue operations, GTM strategy, forecasting, and operational excellence across technology companies, private equity-backed firms, and growth-stage businesses.

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I specialize in aligning growth strategies with operational execution. My work focuses on optimizing revenue workflows, implementing predictive forecasting models, structuring profitable agreements, and leading cross-functional transformations that improve P&L performance and accelerate sustainable growth. Throughout my career, I have partnered directly with CEOs and leadership teams to deliver predictable revenue outcomes, scale operations, and unlock competitive advantages. My leadership experience includes roles at Hewlett Packard Enterprise, Micro Focus, UBS, Smarsh, and advisory engagements supporting both established enterprises and emerging ventures. I am passionate about helping companies simplify complexity, drive consistent growth, and build scalable revenue operations that support long-term success.