Nora Peterson

AI Commercialization & GTM Operator | B2B SaaS | Ops & Revenue Scale

Morph Systemsex-Jasperex-DXC Technology

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I lead AI commercialization and GTM for B2B companies navigating the jump from product to repeatable revenue. Today, I drive positioning, ICP definition, design partner strategy, and early revenue architecture for an AI application builder in the Bay Area.

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My background spans early-stage startups and large global enterprises. At DXC Technology, I worked directly with the President and executive team on profitability, operating discipline, and revenue performance across complex portfolios, helping drive transformation initiatives that required coordination across product, delivery, and commercial teams. Earlier at Aon, I led business development within the Global Innovation Center in Singapore, managing ML and engineering teams and bringing new analytics products from concept to market. I operate at the intersection of product, revenue, and operations with shared accountability for commercial outcomes. I work best with founders and executive teams moving from founder-led selling to scalable GTM, where growth stops being about individual grind and instead requires tighter positioning, clearer alignment between product and revenue motion, and an operating cadence that makes performance repeatable.