Paul Johnson

About

I build outbound systems and SDR teams from scratch.Most companies don’t have a pipeline problem. They have a system problem. Leads are inconsistent. Messaging is unclear. SDRs work hard but results don’t scale. That’s where I come in.At SafetyWing, I helped build outbound into a core growth channel: • 60% of total pipeline driven by outbound • $940k sourced revenue in 2024 • Reduced outbound CAC by 30% • Built and scaled a global SDR team across APAC, EMEA, and NAMERWhat I focus on:• 0→1 outbound systemsFrom ICP definition to messaging to execution. Not just campaigns, but systems that run.• Multichannel pipeline generationEmail, LinkedIn, calls working together, not in silos.• Modern prospecting workflowsClay, AI, and automation to reduce manual work and increase relevance.• SDR team buildingHiring, onboarding, coaching, and performance systems that scale.• Revenue visibilityClear reporting, attribution, and connection between SDR work and revenue.⸻I’m currently exploring Sales Development Leadership/ GTM Engineering roles in B2B SaaS, fintech, or payments.If you’re building outbound from zero, or trying to make it actually work at scale, happy to talk.

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