Will Thomas

About

I'm an Enterprise Sales Leader with over a decade of experience, specializing in driving business transformation and revenue growth. My approach is rooted in the belief that the modern seller must be a GTM Engineer and I am passionate about leveraging AI to multiply my work and empower my teams. I have extensive experience leading teams and taking startups to scale-ups and beyond. My current mission at Syndio is to help large enterprise companies use more data in all pay decisions, adopting a strategic, AI-first approach. I'm using AI to sell AI. I've pioneered the use of AI agents and LLMs to form the dynamic, modern sales playbook of the future. Examples: * Go-to-Market Engineering: I build and implement AI-native tech stacks, integrating tools like ChatGPT, Gemini, Perplexity, and Gong into every sales touchpoint. This allows me to automate and optimize workflows, from prospecting to deal closure. * Customized Pitches and Demos: I use AI to rapidly generate and tailor content, including presentations and proposals. I've built custom GPTs and agents, such as a customized demo flow using Google’s Agent Development Kit, to help prospects visualize how a product fits into their unique workflows. I use tools like Figma Make to create personalized landing pages in minutes. * Team Enablement: I'm committed to making everyone around me better. I regularly post to educate my team on AI best practices, fostering a culture of continuous improvement and empowering them to elevate their own performance. Throughout my career, I've lead teams and consistently succeeded in building new territories and GTM motions from the ground up, whether it was pioneering wallet messaging technology at Dispatch or leading the expansion into enterprise markets at Northstar. My passion lies in using technology to solve complex business problems, driving efficiency, and delivering exceptional value for clients. I've sold to a wide range of teams—from finance and marketing to HR—across diverse industries including non-profits, and to companies of all sizes, from SMBs to global multinationals.

Skills

No playbooks indexed for this profile yet.