W. Luke Johnston

About

Hi, I’m Luke! I’m focused on using data, automation, team-building, and prospect/customer-first experiences to drive growth. Strategist and builder, with a deep passion for solving problems, eliminating friction, and scaling what works.Key wins:• Built lead scoring, account enrichment, and always-on signal-based plays that contributed to Perry Weather's inbound and outbound growth engine• Developed a centralized, online training platform for tax professionals that streamlined the content management process for the training team and brought a 10x increase in visitor engagement; earned Intuit’s Marketing Star Award• Helped my wife launch her private therapy practice and automate business processes so she can focus her energy on client care• Drove a 50% Y/Y increase in web leads on Intuit’s pro tax marketing site through usability testing and controlled experimentation in FY23• Consulted for the launch of an automotive services software startup that's now backed by Y-combinatorAn entrepreneur at heart, I've worked with lots of different teams big and small! I’ve helped build and scale in fintech, automotive, mental healthcare, creative services and more. Always happy to connect to swap GTM strategies that punch above their weight, talk through your favorite AI and automation tools, or dig into how you use data to improve decision-making and prospect experience.

Company history

1. 
   IntuitDigital Marketing Intern2018-05 – 2018-08 · 3 mo
2. 
   CarmaGTM Consultant2022-09 – 2022-12 · 3 mo
3. 
   IntuitSenior Web Marketing Manager2021-02 – 2024-08 · 3y 6mo
4. 
   Greenshades SoftwareHead of Growth2026-04 – present · 4 mo
5. 
   IntuitMarketing Manager2019-05 – 2021-02 · 1y 9mo
6. 
   Perry WeatherGTM Engineer2025-02 – 2025-10 · 8 mo
7. 
   Willowbrook Counseling, PLLCCo-Founder2024-01 – 2025-11 · 1y 10mo
8. 
   Rugged Access ProjectBoard Member2025-11 – present · 9 mo
9. 
   IntuitStaff Performance Marketing Manager2024-08 – 2025-01 · 5 mo
10. 
    WeInfuseMarketing Lead2019-01 – 2019-05 · 4 mo
11. 
    Greenshades SoftwareDirector, Digital2025-12 – 2026-04 · 4 mo

Skills

No playbooks indexed for this profile yet.