Jirari Ahmed

About

I work at the intersection of creative strategy and systems.Most marketers are strong in one lane: the message or the machine. I build both.Right now, that means helping DTC brands improve paid social performance across Meta and TikTok through customer research, angle development, hooks, ad concepts, and creative briefs that editors can execute quickly.To sharpen the craft publicly, I’m breaking down 100 winning DTC ads. One every morning, published here: hook, angle, awareness level, format, and the next iteration I’d test.My background combines copywriting, email marketing, computer science, and automation engineering. The email years taught me what makes people open, read, and buy. The same psychology applies to paid social, it just has to land in the first three seconds.Alongside DTC work, I lead go-to-market execution at Earleads for B2B teams: - Defining ICPs and buying signals - Building and scoring lead lists in Clay - Running multi-account outbound campaigns in HeyReach - Growing Reddit communities that rank in both Google and AI-generated answers - Automating repeatable GTM workflows with Claude CodeThat work keeps the systems sharp. The DTC side keeps the messaging sharp. Few people spend time in both worlds.If you’re running a DTC brand and want a second set of eyes on your creative strategy, my DMs are open.

Company history

1. 
   ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
2. 
   ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
3. 
   NicEye GroupProject Manager2024-02 – present · 2y 6mo
4. 
   FoundeverOperational Excellence Manager2023-04 – 2024-01 · 9 mo
5. 
   ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
6. 
   FoundeverOperational Performance Analyst2021-11 – 2023-03 · 1y 4mo
7. 
   JIRISSI & COCo-Founder & CEO · Creative Strategy & GTM2025-12 – present · 8 mo
8. 
   ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
9. 
   Evolutionary Soul CoachingEmail Marketing Specialist2025-10 – 2025-11 · 1 mo
10. C
    ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
11. 
    ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
12. 
    FoundeverCustomer Support Specialist2021-07 – 2021-11 · 4 mo
13. 
    EarleadsGTM Engineer & Accounts Manager2026-03 – 2026-08 · 5 mo
14. 
    ConfidentialEmail Marketing Specialist & Copywriter2025-09 – 2025-11 · 2 mo
15. 
    Go To Market EngineeringEmail Marketing Specialist & Copywriterunknown – present
16. 
    No-company. (Self-employed.)Email Marketing Specialist & Copywriterunknown – present
17. 
    Mike OllefsEmail Marketing Specialist & Copywriterunknown – present

Skills

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