Shubham Yadav
GTM Analyst | B2B Outbound | ABM | Pipeline Generation | Data-Driven GTM Metrics
ex-BYJU'SAbout
Go-To-Market (GTM) professional specializing in data-driven outbound and ABM execution that generates qualified pipeline at scale for B2B clients.I bring experience with deep involvement in:• ICP definition and buyer persona mapping• TAM / SAM segmentation for targeted outreach• Multi-touch outbound programs (email + LinkedIn)• Personalized messaging tied to real market triggers (funding, hiring, product signals)• Tracking and reporting core GTM metrics– Accounts targeted, outreach volume, reply rates, positive responses, meetings booked, SQL contributionI’ve built GTM campaigns, driving 8–14% reply rates, and 4–6 meetings weekly, contributing to consistent SQL generation and pipeline acceleration.I enjoy translating market signals into executable GTM playbooks and evolving segmentation + outreach with measurable outcomes.
Company history
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- BYJU'SMarketing Intern2020 – 2021 · 1y
- IndoSalesMember2026-07 – present · 1 mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- Kotak Mahindra BankElite Relationship Manager2024-02 – present · 2y 6mo
- ICICI BankDeputy Manager2021-02 – 2022-07 · 1y 5mo
- ConfidentialGTM Engineer2026-01 – present · 7 mo
- IndusInd BankDeputy Manager2022-06 – 2024-02 · 1y 8mo
- Go To Market EngineeringGTM Engineerunknown – present
- Mike OllefsGTM Engineerunknown – present
- No-company. (Self-employed.)GTM Engineerunknown – present
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.