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Keshav Jha

GTM Engineer | Lead Gen Automation | B2B Growth | AI SEO & GEO

Bengalurugtme · universe-v1
e intelligenceex-The Website makerex-Intellipaat
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About

GTM Engineer with 2+ years of experience building and optimizing scalable go-to-market systems across B2B and B2C businesses. I specialize in growth automation, outbound infrastructure, CRM architecture, lead generation, and revenue operations to help companies create predictable and measurable growth.At CortexCraft, I designed and optimized GTM workflows that increased Sales Qualified Leads (SQLs) by 38% within three months. By implementing automated lead scoring, multi-channel outreach sequences, and CRM-driven pipeline tracking, I improved lead-to-customer conversion rates by 30% while reducing sales cycle time by 25%.My experience spans the entire GTM stack—from prospect research and ICP development to outbound campaigns across LinkedIn, email, and other channels. I have built personalized outreach systems that improved email response rates by 40-50% through segmentation, AI-assisted personalization, and campaign optimization.I enjoy working at the intersection of growth, data, and automation—building repeatable systems that generate pipeline and accelerate revenue growth.Core Competencies• Go-To-Market (GTM) Strategy & Revenue Operations• CRM Architecture & Workflow Automation (HubSpot, Zoho)• Outbound Infrastructure & Multi-Channel Prospecting• Lead Scoring, Segmentation & Pipeline Management• AI-Powered Outreach & Growth Automation• Sales Analytics, SQL & Dashboarding• Market Research & Competitive Intelligence• Growth Experimentation & Funnel OptimizationI help businesses build scalable GTM engines that combine automation, data, and strategic outreach to create sustainable pipeline growth and predictable revenue.

Company history

  1. The Website makerSQL Database Administrator2024-01 – 2024-03 · 2 mo
  2. IntellipaatBusiness Analyst2025-02 – 2025-06 · 4 mo
  3. CortexCraft Innovation Labs Pvt LtdLead Sales & Growth Analyst2025-06 – 2026-06 · 1y
  4. HighRadiusBusiness Analyst2024-07 – 2025-02 · 7 mo
  5. e intelligenceLead Generation Expert (GTM Engineer)2026-06 – present · 2 mo

Skills

Clayn8nApolloInstantlyHubSpotZapierautomationsqlOnline Lead GenerationInbound Lead GenerationGo-to-Market StrategySales OperationsGrowth OperationsBRDKPI / metric definition and trackingGap Analysis / As-Is & To-Be Process MappingBusiness Process Modeling (BPMN / flowcharts)Requirement Traceability Matrix (RTM)User Stories & Acceptance CriteriaFunctional Requirements Document (FRD)Automation Tools: Google Apps Script, OpenAI API, ZapierGrowth Strategy: B2B/B2C Funnel Optimization, GTM PlanningLead Generation & Outreach: LinkedIn Campaigns, Cold Emails, Personalization ToolsSales Analytics: SQL, PL-SQL, Google Data Studio, Advanced Excel

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