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Thomas DePaoli

Analytics Engineering, GTM Engineering, and MarTech Leader and Consultant | AI, Automation, Agentic, Digital Analytics, Go-To-Market | Fortune 100 Finance, Healthcare, Retail and Ecommerce Experience l Growth Accelerator

Boca Raton, Florida, United Statesuniverse-v1 · gtme
Mercury Advisingex-Zimmerman Advertisingex-Weissman Theatrical Supplies
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About

Hands-on, engineering leader with experience driving MarTech, Analytics, and Digital Marketing teams to personalize customer experiences, automate workflows, and build sales growth.Helping businesses grow through fine-tuned Analytics, GTM Engineering, Generative AI, Agentic AI, and Automation that surfaces event-based data to support B2C and B2B sales and marketing.Key Tools: Clay, Adobe AEP, CJA, RT-CDP, GA4, Tealium, Salesforce, Hubspot, 6sense, LinkedIn Ads, Zoominfo, Optimizely, Adobe Target, Snowflake, Databricks, dbt, OpenAI, ClaudeManaged digital analytics supporting inbound and outbound marketing and technical initiatives, led cross-functional project teams, produced digital strategy and business development programs, and championed technology projects focused on customer acquisition and retention.

GTM Index

Thomas DePaoli

Founder, President | Digital Marketing, AI, and Go-To-Market Engineering Consultant · Mercury Advising

Career Timeline

Now → Past

  1. MERCURY ADVISINGJOB
    1. Founder, President
      Jan 2026 – Present
      7M
  2. ADSWERVE,JOB
    1. Analytics Eng
      Apr 2026 – Present
      4M
  3. U.S. BANKJOB
    1. VP, Digital Analytics Serv…
      2022 – 2025
      3Y 11M
  4. TOTAL WINE & MOREJOB
    1. Sr. Mgr, Digital Analytics…
      2021 – 2022
      1Y 11M
  5. UNITEDHEALTH GROUPJOB
    1. Senior Mgr, Digital Analyt…
      2019 – 2021
      2Y 11M
    2. Sr. Digital Analyst
      2015 – 2019
      4Y 11M
  6. ZIMMERMAN ADVERTISINGJOB
    1. Digital Client Dir
      2014 – 2015
      1Y 11M
  7. ATHLETIC BUSINESSJOB
    1. Dir of Digital Media
      2013 – 2014
      1Y 11M
The rest3 companies/schools · 3 stints

Time in market 17Y 7MOpen 2Closed 9Stints 11

Now → Past

gtmindex.io/p/thomasdepaoli

Skills

Clayn8nHubSpotSalesforceZapierGongZoomInfoautomationWorkflow AutomationPrompt EngineeringOpenAI APIGoogle GeminiAnthropic ClaudeMistral AIAI GovernanceLocal LLMsWorkatoGA4Artificial Intelligence (AI)Meta AI (LLAMA)AI Policy, Governance, and RegulationAdobe CJOAdobe Experience Platform (AEP)Adobe CDP

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