Asher Zhuk

About

Founder and GTM engineer. My work sits between building AI products (voice agents, LLM-powered pipelines, internal workflow automation) and the acquisition infrastructure that gets them bought. A2Z: AI voice agents for service businesses, built end-to-end — telephony, Retell orchestration, Node.js automations, booking and CRM integration. I define the target market, build the acquisition system, run the demos, and close. Pipeline is live now. Simplicity AI: GTM engineering for an MLS-connected AI platform. Started in production QA diagnosing root causes across the data layer, then moved into running acquisition. Built the full outbound engine by scraping, enriching, and verifying a large-scale agent database from proprietary MLS data, segmented by production volume and price tier. A Claude API + Python engine generates layered personalization off each agent's actual transaction history, so cold email reads like a product demo. Ran the deliverability stack end-to-end, from campaign architecture and launch gating to infrastructure diagnosis and migration when it broke. From there, demos, onboarding, and close. Also designed the affiliate, referral, and GEO acquisition channels with per-creator attribution. On-chain since 2019. Co-built and monetized a 300-member trading community with wallet trackers, bots, and tooling for paying members. Airdrop and TGE mechanics, sybil dynamics, emissions and incentive design. I've been on both sides of these mechanisms, the power user they're built to attract and the one they're built to stop.

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