Ritu Maurya

About

Hi, I’m Ritu, and here’s a quick snap about me - Work: I help businesses automate B2B sales and outbound outreach using AI-powered tools like Clay, Heyreach, Smartlead, etc. My focus? Turning outbound into a predictable, scalable growth engine. Currently, I head business generation & influencer partnerships at Finnet Media, where I work with top brands & creators across finance, health, and other industries and lead a 8+ member talent management team, driving talent growth. How I Can Help You: ✅ Are you targeting the right audience? Most companies waste time on the wrong leads. I help you map your Total Addressable Market (TAM) and identify high-intent prospects who are actually ready to buy. ✅ Struggling to find accurate contact data? I use Clay & automation to source, clean, and enrich lead data—so you always reach the right people with the right message. ✅ Not sure how to craft messages that get replies? Cold outreach fails when it lacks relevance. I help you personalize messaging at scale—so your prospects feel like you wrote just for them. ✅ Are your emails landing in spam instead of inboxes? A great message is useless if it never gets seen. I optimize your email deliverability & tech setup to ensure high inbox placement. ✅ Want to scale outbound without hiring a massive team? I build AI-powered automation workflows using Clay, Make.com, and Smartlead—so you can reach more prospects with less manual effort. ✅ Curious how AI can make outbound smarter? I integrate AI-driven personalization into your outreach, so every message feels human and relevant—even when sent at scale. Interests: I love data-driven marketing, influencer ecosystems, and AI automation. Watching how AI is reshaping B2B sales (from lead scraping to hyper-personalized outreach) is what keeps me up at night - exciting stuff! Also, I have a soft spot for SAAS and BFSI. I enjoy studying how these brands scale using tech and content. Learning: Right now, I’m deep-diving into AI Tools, experimenting with AI-powered outbound workflows to create ultra-personalized, automated sales systems. Also, exploring AI-driven influencer marketing - a space that’s evolving fast! Let’s Connect I’m always open to chats about AI, outbound sales, or just geeking out over automation tools. DM me, send over a cool case study, or drop a meme - always happy to connect :)

Company history

1. 
   Go To Market EngineeringMarketing Strategist & High Ticket Closer2021-03 – 2022-01 · 10 mo
2. 
   TalerangSummer Intern2019-04 – 2019-05 · 1 mo
3. 
   Mike OllefsMarketing Strategist & High Ticket Closer2021-03 – 2022-01 · 10 mo
4. 
   ICICI BankRelationship Manager2020-11 – 2021-03 · 4 mo
5. 
   Spring DriveGTM Engineer2025-05 – 2025-11 · 6 mo
6. 
   Finnet MediaHead of Growth2022-04 – 2025-03 · 2y 11mo
7. 
   FullFunnelGTM Engineer2025-12 – present · 8 mo

Skills

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